MOST CREATIVE PARTNERSHIP WITH AN ATHLETE OR INFLUENCER
The Summary
- Easton Simpson has traveled the country to various settings â red carpets, sit-down interviews, and sports leagues, challenging folks on their media training. This time, he took the mic to interview players from the Atlanta Falcons and the Tennessee Titans, mumbling his way through the interviews. What ensued was an incredibly humorous video that humanized NFL players to millions of viewers.
The Project Goal
- In the long days on Training Camp, while the Falcons and Titans are practicing, how do you bring an element of fun content to what is otherwise a basic football practice?
The Creator
- Easton is a resident of Utah, who gets an average of 500k reach per TikTok post. Easton has previous partnerships with The UFC, PGA Tour and creates various types of first-person content.
The Initial Results
- The most shared Falcons IG post of 2025
- Over nine million organic social impressions
EASTON's YouTube Recap
We wanted the content and partnership to be mutually beneficial. In that, it was encouraged for Easton to create posts and long-form videos with longer runtimes beyond the initial video and also make select cuts for his own TikTok, YouTube, and Instagram. Easton posted over ten times, showing the experience, further amplifying the partnership
Partnership RESULTS
The hero Instagram video resulted in the most-shared post on Atlanta Falcons IG in 2025!
- +9 million organic social media impressions
- +1.2 million organic social media engagements
- +8.5 million organic social media video views
- +43,800 shares from Atlanta Falcons Instagram
- +$1 million in estimated media value (via Julius)
- 4th most shared IG post ever from @AtlantaFalcons
"You gotta love some good harmless pranks" - Barstool Sports "The Falcons* hired a fake reporter to ask players questions and the reactions are PRICELESS." - Dov Kleiman "See it: Tennessee Titans' Jeffery Simmons, Arden Key trolled by mumbler" - USA Today
RISE UP!
Credits:
Atlanta Falcons