In 2024, the United Nations Foundation, with funding from Wellcome, developed a key message guide related to antimicrobial resistance (AMR). This guide was created to help all stakeholders communicate the complexities of AMR, promote coherent policy, and drive decisive action.

Access the Messaging Guide

Originally intended to support stakeholders in the lead up to the 2024 United Nations High Level Meeting on AMR, these messages will now help to sustain communications and ensure that global commitments lead to global action. We have created the following social media toolkit to help build awareness of these important themes and educate a broader audience about AMR. We encourage you to use this toolkit by:

  • Downloading the images below to share on your social media platforms
  • Using the sample copy provided below or creating your own
  • Using the hashtag #AMRMessaging so that we can track the conversation
  • Tagging @UNFoundation and @WellcomeTrust when possible
  • Letting us know if there are other tools we can create that might be helpful as you disseminate these messages

COPY: Clear & effective communication is one of the keys to address the AMR crisis and help translate global commitments to global action. Use the AMR Messaging Guide: https://bit.ly/4kRmFvq #AMR #AMRMessaging

COPY: Implementing effective AMR approaches requires education & community involvement. Learn more: https://bit.ly/4mHAUEB #AMRMessaging #AMR

COPY: Measuring and achieving progress on the AMR emergency requires better data from across sectors. Learn more: https://bit.ly/3Hpz37k #AMRMessaging #AMR

COPY: More sustainable investment is needed across AMR activities, including research & development and implementation of national action plans. Learn more: https://bit.ly/3FoTHE7 #AMRMessaging #AMR

COPY: Effective multisectoral governance and coordination mechanisms are required to address AMR at all levels. Learn more: https://bit.ly/43ZbOtw #AMRMessaging #AMR

COPY: Urgent action on AMR is needed to save millions of lives from drug-resistant infections. Learn more: https://bit.ly/4kQe2Rt #AMRMessaging #AMR

COPY: We will never keep pace with AMR without public and private sector partnerships driving a strong research and development pipeline. Learn more: https://bit.ly/3SAZucw #AMRMessaging #AMR

COPY: Prevention should underpin the AMR response across sectors. Learn more: https://bit.ly/4mMY9gw #AMRMessaging #AMR

COPY: Lack of access to effective antibiotics, vaccines and diagnostics puts the most vulnerable people at the highest risk of drug-resistant infection. Learn more: https://bit.ly/43wwJ7f #AMRMessaging #AMR

COPY: AMR is a serious challenge to attaining the sustainable development goals and reaching other other global targets. Learn more: https://bit.ly/4kQccQz #AMRMessaging #AMR #SDGs