WHO WE ARE
Eastern States Exposition is home to a New England tradition more than 108 years strong; The Big E, America’s premier exposition and the fourth largest fair in North America. Each September, more than 1.6 million guests come together for 17 days of unforgettable experiences. This iconic event showcases top-tier concerts, one-of-a-kind cuisine, renowned livestock and horse shows, limitless shopping opportunities, exhilarating amusement rides, must-see circus acts, and unique historical gems such as the Avenue of States and Storrowton Village Museum. Built with the same enthusiasm that raised the New England states, it is no wonder that the world’s only multi-state fair is still growing and celebrating the spirit of the region.
OUR MISSION
Eastern States Exposition is a not-for-profit corporation committed to excellence in providing year-round opportunities for the development and promotion of agriculture, education, industry and family entertainment while preserving our New England heritage.
Agriculture at The Big E
I am immensely proud to share that The Big E 2024 was our largest Fair to date, drawing an extraordinary 1,633,935 guests, breaking seven daily attendance records and setting a new all-time single-day record with 178,608 visitors. Such remarkable achievements reflect the steadfast support of our sponsors, whose invaluable partnership is integral to our continued success. I am deeply grateful for your role in making The Big E a premier destination and a vibrant celebration of New England’s spirit, heritage and community.
Eugene J. Cassidy, President and CEO
Sustainability Snapshot
(2019, 2021, 2022, 2023, 2024)
In 2024, The Big E reached new heights as a premier destination for fairgoers, setting record-breaking attendance and unveiling fresh experiences that captivated visitors of all ages. With every event, attraction, and unique offering, we’ve elevated the Fair to deliver something truly unforgettable. This year, The Big E not only honored beloved traditions but also introduced bold new features, reinforcing its role as an iconic celebration and must-see event in New England. Our dedication to creating an unparalleled experience ensures that The Big E remains a cherished annual highlight for all who attend.
#BIGEMOMENTS
Social Snapshot
According to Agorapulse, content on The Big E’s Facebook from Sept. 13-29 generated 14,647,302 impressions and content received 80,728 interactions. Content on The Big E’s Instagram generated 4,775,638 impressions and content received 110,147 interactions.
The Big E website generated 5.7 million site visits from Sept. 13-29 and 7.8 million during September.
Big Coverage!
The Big E is a cultural phenomenon, attracting national attention as a sought-after subject and destination for journalists, reporters and influencers.
- Digital non-social media reach exceeded 7.1M
- The Big E was chronicled by more than 400 news platforms including CBS News, Boston Globe, NBC New York, POLITICO, AOL, iHeart, MassLive and more
- Influencers who mentioned The Big E, with followings up to 15M, surpassed 800
- More than 60 media outlets were onsite at The Big E
Digital analytics are provided by Brand24 from the period of September 13-29, 2024