Masterclass Live

Adobe Premium Learning is excited to present Adobe Masterclass Live, an immersive in-person learning experience for enterprise marketers who want to supercharge their skills. Participants work directly with Adobe experts, collaborate with peers across industries, complete hands-on labs, and apply what they learn through a guided project built around real business needs.

Masterclass Overview

Personalization in Motion: Turning Customer Data into Marketing Impact is a multi-solution course that explores how Adobe Experience Platform applications work together to help organizations deliver more connected and personalized customer experiences. Participants will learn how to unify customer data into privacy-conscious profiles, create customer journeys that respond to customer behavior, and use analytics to understand engagement patterns and identify opportunities for improvement. Through interactive discussions, practical exercises, and real-world scenarios, learners will see how Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Customer Journey Analytics can be used together to connect customer data, journey orchestration, and measurement. The course also examines ways to improve campaign relevance, reduce organizational silos, and support better business decisions through customer insights.

The Onsite Experience

This isn't a typical lecture-based training course. In this highly interactive class, you will:

• Learn by doing through guided instruction, collaborative discussions, hands-on exercises, and team-based challenges
• Work alongside a cohort of peers to apply your learning in a capstone project and share your approach through final presentations
• Engage in valuable conversations and lasting connections during built-in networking opportunities, including lunch and breaks.

Target Audience

This course is designed for marketers, analysts, project managers, product owners, and executive stakeholders who want to better understand how Adobe Experience Platform solutions can drive customer engagement and business results.

Venue

Location: Adobe Headquarters Address: 345 Park Avenue San Jose, CA 95110 Time: 9:00 AM - 5:00 PM PST

Seats are limited. Register now.

Open to all Premium Learning Subscribers at no charge.

On the enrollment page: sign in with your Premium Learning subscription, scroll down to the onsite date, and click Enroll Now.

Terms & Conditions

• Participants are responsible for arranging and covering their own travel and accommodation expenses.
• Please bring your own device to participate in the course.
• To maximize cross-industry collaboration and peer learning, attendance is limited to a maximum of three participants from the same organization.

Meet your Instructor