Background
What is AT95? A community. A community wanting to express themselves through whatever they choose to, whether that is the outdoors, photography, fashion or football.
From what started in lockdown as a way to document adventures in the outdoors through the lens of a 35mm film camera, AT95 has given an opportunity to many to experience the outdoors, something which might have been daunting beforehand. They have given accessibility to the outdoors for many who may not have ever truly experienced it and they have now gone on to use the outdoors to express themselves in their own way.
AT95 now express themselves through fashion, music and football, having worked with global brands in the process. The future is limitless for AT95, but one thing can be certain, whatever they choose to do, their core will remain: a community and a place for everyone to express themselves.
Creative projects
Test and Trek Hikes
The Allterrain95 Test and Trek hikes aim is to provide an adventurous and immersive experience to promote our community to get outdoors. Our hikes offer a chance for anyone to explore diverse terrains ranging from mountainous regions to forest walks. Whether your testing gear or simply enjoying nature the aim is to connect to the environment and let our community guide you along the way. Participants can expect expert talks educating them on the latest outdoor brands as well as getting hands on with the latest products out in the real world, and the ability to ask questions.
Manchester United
AT95 has collaborated with Manchester United to deliver innovative creative content, playing a key role in promoting the club’s kit launches and providing unique matchday coverage throughout the season. Using a blend of striking 35mm film photography, AT95 captures the raw energy and passion of the game, offering fans an intimate, timeless perspective of the team in action. From behind-the-scenes moments to atmospheric matchday visuals, the work blends creativity and authenticity to elevate the fan experience and showcase the club’s iconic identity.
Columbia Sportswear
We’ve had the opportunity to collaborate with Columbia Sportswear alongside AT95 on a series of exciting projects, including organizing 15 community hikes and leading shoe focus groups to better understand consumer needs. One of the standout experiences was a hitchhiking trip to the Euros, capturing the essence of adventure and the spirit of exploration. My role also involved creating mood boards, designing posters, and developing briefs that reflected the brand’s ethos while engaging audiences. These efforts have helped solidify Columbia’s connection to outdoor culture and fostered a deeper connection with its community.
JD x Berghaus Campaign
We worked with JD Sports and Berghaus to create engaging video content that showcased their gear in dynamic environments. At Longitude Festival, we highlighted Berghaus jackets in action, while a special segment at Joshua Brooks in Manchester focused on 90s-inspired jackets, bringing nostalgia to life. Additionally, we used our passion for 95s to creatively launch the Air Max Sunset release, capturing the sneakers in a dramatic mountain setting with JD. Throughout, we focused on producing original, impactful ideas within a budget, blending style, storytelling, and brand identity to create memorable content.
Size?
We have worked with Size? on a variety of creative photography projects, capturing the essence of their events like Christmas parties and brand activations. One standout project involved using the dip-dye method and spray paint to customize 10 different shoe brands, creating unique, one-of-a-kind pairs for giveaways. Additionally, we assisted with producing outdoor reels for major shoe brands, combining my photography skills with a strong understanding of outdoor environments to showcase the footwear in dynamic, real-world settings. These projects allowed me to push creative boundaries while highlighting size?’s commitment to innovation and style.
Sealson/Somewhere Outside Marketing
We applied our deep knowledge of trends and fashion to effectively market Sealsons bags and Somewhere Outside jackets, tapping into current style movements and consumer interests. By staying ahead of emerging trends, we crafted campaigns that highlighted the functional yet stylish appeal of the products, positioning them as essential for both everyday wear and outdoor adventures. Through targeted messaging and strategic content, we helped elevate these brands’ visibility, ensuring they resonated with the right audience while reinforcing their unique, fashion-forward identity.
Barbour
Our work with Barbour marked a significant step into a new market, allowing us to blend creativity with strategic teamwork. Using our WhatsApp community, we brought together a group of like-minded individuals to collaborate on content that resonated with both existing and new customers. This collaboration resulted in the creation of informative blog content, educating audiences on Barbour’s iconic items, their history, and how to style them. The project not only helped Barbour connect with a broader demographic but also reinforced the brand’s legacy as a staple in both fashion and function.
Seventhstore
We partnered with Seventhstore to create dynamic show reels for Solamon, capturing and editing footage that showcased their projects and products. Additionally, we worked with them to provide high-quality event photography at the shop, documenting key moments and contributing to the brand’s visual presence for marketing and promotional use.
KP Stocks
AT95 collaborates closely with Kian’s sneaker collection page, KP_Stocks, which showcases and promotes the latest sneaker releases. The page serves as a platform where creativity thrives, featuring a curated selection of sneakers collected over the past 15 years. It highlights both rare and contemporary designs, offering a unique perspective on the culture and art of footwear.
Contact information
+4413931112 95sallterrain@gmail.com @allterrain95
We look forward to seeing you outside!