The Big E is the premier event on the U.S. East Coast, offering an exceptional platform to elevate your brand's visibility and impact. We are dedicated to helping our sponsors achieve their marketing goals through a variety of partnership opportunities outlined below. Additionally, we are open to creating custom arrangements tailored to your brand's unique needs.
Presenting Sponsor - Begins at $150,000
The Big E Presenting Sponsor Opportunities
- Naming Rights of the Court of Honor Stage
- Naming Rights of The Big E Arena
- Naming Rights of the Coliseum
- Naming Rights of the Better Living Center
- Naming Rights of the Mallary Agricultural Complex
- Naming Rights of the Young Building
The Big E Presenting Sponsor Additional Assets
- Year-round Opportunity
- On-site Activation
- Promotional Recognition
- Admission & Credential Package
- Social Media Promotion
Platinum sponsor - Begins at $100,000
The Big E Platinum Sponsor Opportunities
- Court of Honor Stage
- The Big E Arena
- The Midway
- The Giant Wheel
- Official product of The Big E
The Big E Platinum Sponsor Additional Assets
- On-site Activation
- Promotional Recognition
- Admission & Credential Package
Gold Sponsor - Begins at $50,000
The Big E Gold Sponsor Opportunities
- Storrowton Village
- The New England Center
- The Avenue of States
- The Eastern States Exposition Museum
- Farm-A-Rama
- The Big Top
- The Big Parade
The Big E Gold Sponsor Additional Assets
- On-site Activation
- Promotional Recognition
- Admission & Credentials Package
Silver Sponsor - Begins at $25,000
The Big E Silver Sponsor Opportunities
- The Transportation Center
- Disc-Connected K-9s
- The Food Court
- Gate 9A
- Motorcycle Parking Lot
- $11 after 5pm Ticket Program
- Senior Day Tickets
- People Movers in Lot 9
- Eastern States Exposition Horse Show
- Eastern States Exposition Farmers Market & Wine Cafe
- The Giant Slide
- First Aid
- The E Stage
- The FoodiE Awards
- Three Buck Bites Program
The Big E Silver Sponsor Additional Assets
- On-site Activation
- Promotional Recognition
- Admission & Credential Package
Bronze Sponsor - Begins at $10,000
The Big E Bronze Sponsorship Opportunities
- Collector Car Live
- The Butter Sculpture
- Military Appreciation Day
- Special Olympics Day
- Harvest New England Day
- Hooplandia Day
- New Hampshire Day
- Connecticut Day
- Vermont Day
- Maine Day
- Massachusetts Day
- Rhode Island Day
- Salute to West Springfield Day
- Salute to Springfield Day
- Salute to Chicopee Day
- Salute to Holyoke Day
- Salute to Westfield Day
- Salute to Agawam Day
- Storrowton Day
- Grange Day
- Horse Barn
- Flower Beds
- The Flag Plaza
- The Coliseum Jumbotron
- Storrowton Gazebo
- The Nursing Mother’s Center
The Big E Bronze Sponsor Additional Assets
- Promotional Recognition
- Admission Package