Making the Most of NIL at DU explore what is available for student-athletes at the university of denver

What is NIL?

  • The NCAA allows opportunities for student-athletes and local brands under its NIL (Name, Image, Likeness) rules.
  • Businesses and sponsors can enter into commercial agreements with University of Denver student-athletes.
  • In doing so, businesses and partners are supporting an athlete’s academic and business success and gaining positive visibility among students, fans and alumni.

DU in the New World

"With regard to the evolving world of college athletics, the mission and values of the University have and will continue to stand the test of time:

  • Great coaches
  • Recruitment of well-rounded student-athletes
  • Fit into our culture
  • Broad based competitive and academic excellence

"I'm confident that we can continue to be successful with increases in scholarships, Alston stipends, as well as, authentic and in-house NIL opportunities that include an integration with our academic programs.

We won't compromise who we are, and our ability to prepare student-athletes academically, athletically and most importantly for a life after college while concurrently shining a bright light on our incredible institution." Josh Berlo

In August, Denver hired its first GM for Name, Image and Likeness to lead Denver's efforts in navigating the new landscape of NCAA athletics. Denver hired 2005 Denver hockey national champion Peter Mannino into this role.

"The creation of this position, and Peter's desire to execute a comprehensive program that benefits our nationally competitive men's and women's teams will provide great value to our student-athletes. We will continue to prioritize the student-athlete experience and strive for national athletic prominence, as we have always done, in the Denver way. We're excited to welcome the Manninos back to DU." Josh Berlo

"I am incredibly grateful to Josh Berlo, Josh Boone and the entire committee for having the trust in me to join the athletic administration in this newly created position," Mannino said. "Joining a department with such a strong culture and winning mentality is truly an honor. In my conversations during the hiring process, I was excited about the department's commitment to evolve its model of the student-athlete experience and comprehensive athletic success across its programs." Peter Mannino

Ways DU Enables NIL Opportunities

  • Brandr: Join with teammates to create custom DU branded merchandise.

WHAT TO WATCH FOR

A student-athlete's NIL Deal CANNOT:

  • Partner with a company that conflicts with a University of Denver exclusive agreement.
  • Be a competitor of Under Armour, including Nike, Converse, adidas, Reebok, Russell, New Balance, Puma, Oakley and Lululemon.
  • Be a direct competitor of Pepsi, Huntington Bank, Toyota, Canvas Credit Union, Common Spiri and Panorama.
  • Must have approval to use DU logo(s) or recognizable campus landmarks.
  • Conflict with NCAA, state of Colorado or University rules, regulations and legislation, thus jepordizing a student-athlete's eligbility.
State of Colorado NIL Legislation

Examples of NIL Deals

The new NIL rules allow student-athletes to engage in brand-focused activities, such as:

  • Promoting brands on social media
  • Third-party media endorsements
  • Personal appearances
  • Autographs

Every NIL contract will be reviewed prior to acceptance to assure engagements do not violate NCAA rules, state law, and University of Denver NIL protocols.

What Types of Companies Have DU Student-Athletes Worked With

  • Social E-Commerce Companies
  • Clothing and Apparel Companies
  • Food and Beverages
  • Restaurants

William G. Tierney Head Men's Lacrosse Coach Matt Brown

"I’m thankful the student-athletes are supported by the University to pursue the business opportunity of Name, Image and Likeness deals. Our players come to Denver to not only be a part of a well-rounded athletic department but to experience a holistic model of what it means to be a student-athlete. Pursing these opportunities and connecting with potential business partners is only better preparing our student-athletes for their life after college."

Women's Lacrosse Student- Athlete Sam Thacker

"Throughout the process of completing my NIL deal I had to negotiate with adults who had been in the business for years. This opportunity taught me how to communicate effectively and efficiently, while advocating for myself and asking others for help when needed. The extra money from this NIL opportunity allowed me to go on a trip to Europe following graduation, an unforgettable trip that I’m incredibly grateful for."

Capitalize on DU Resources

  • Learn from one of the top law schools and entrepreneurial programs in the country before you sign your NIL Deal.
  • Opportunity to reach out to students from the law school to read over your contract.
  • Connect yourself with students and professors in the entreprenuership department on campus to learn how to develop and grow your brand.

Providing Opportunities for Future Leaders