DO(G)NATION Zoe Constandinou, Maria Naziri, Marianna Tosounidou, Eftichia Kakkoupiti, Christina Moleski, Pandelitsa Ttiggou, Stella Theodoulou

Empathise

William Safe Shelter House is an animal shelter in Limassol more specifically in Parreklisia village. The shelter has around 200 dogs. This shelter undertakes the care, grooming, feeding and entertainment of dogs. It needs financial support and that is why they organize various events to be able to collect money to provide animals with the best possible living conditions. The team includes two members Richard Major and Emma Richards who cares about animals and devotes time to the best possible way to run this animal shelter. Many volunteers in the group help in many ways. The shelter is quite active on social media to attract people who will be able to practically help in its improvement. They need financial support in order to meet the needs of the dogs.

Define

The main and most critical issue of the William Safe Shelter House is that they need help to provide strays with the basics, such as medical treatment, nutrition, vaccination, treating an illness with medical treatment and general care. The shelter has helped more than 150 pets recover physically and emotionally. Also, the shelter must follow hygiene rules both for the protection of the animals and for the protection of the environment. The shelter was envisioned as a small home-like facility but grew up significantly in no time due to the continuous inflow of abandoned, neglected, and abused dogs. The shelter depends solely on private donations and remains funded exclusively through public support and charity fundraising.

Ideate

All the ideas

  • Find veterinary volunteers
  • Stickers with QR code and the name of the shelter
  • Posters
  • Application for adoption
  • Finding volunteers to clean and take care of the dogs
  • Motion Graphics video or Gifs
  • Advertising and promotion
  • Events to find people to adopt the animals
  • Events to find volunteers
  • Events to collect food and toys for the shelter
  • E-shop to sale handmade products to help the shelter
  • Using relevant hashtags for our social media
  • Movie nights
  • Dog walks and charity events
  • Social media posts
  • Donation events
  • Events for awareness

Final Idea

Our final idea is that we will organize an event for the animal shelter that we are supporting, which is Williams Dog Shelter in Limassol. The event will take place in a public place in Limassol so many people can attend even if they do not know about this shelter. During the event, people can donate money for the shelter, bring food for the animals or start the process of adopting a dog. During the event, people will also be able to meet some of the dogs that the shelter will bring.

GANTT CHART

Logo Prototypes

Social media prototypes

Prototypes

Bracelets

Poster Finals

Impact

Promotion

Event

Social media

Instagram

Link

Facebook

Link