The world's leading destination marketing concept for your destination
BlogVille, a groundbreaking destination marketing concept co-conceived by Kash Bhattacharya and Melvin Boecher, has garnered acclaim as one of the most successful destination marketing campaigns in history, while also earning numerous prestigious awards for its effectiveness in promoting destinations. In a collaborative venture, HipTraveler joined forces with the visionaries behind the BlogVille to offer a new, global version, called "Creator House" to destinations around the world.
Key Results
- 180 bloggers from five continents participated in BlogVille
- 1200 blogs were written and published online with over 2 million page views
- 18 million engagements on Social Media
- Over 100 million impressions of campaign content and social media
- 15,000 photos and over 500 videos created
- #BlogVille reached global trending topic level on Twitter
- Numerous travel industry awards including Innovative Initiative Award at the Social Media Tourism Symposium, Best Travel 2.0 Innovation World Travel Market
Creator House
A winning combination of the world's most successful destination marketing concept and the world's most advanced automatic trip planner in one.
Unlike conventional Influencer Campaigns where activities are tightly scheduled, Creator House provides bloggers with the freedom to explore the destination as locals from the comfort of an apartment base or home provided by the destination. Bloggers, in turn, produce content and promote the destination via social media. This approach encourages a more relaxed and authentic exploration of the destination, resulting in content that resonates with readers seeking genuine travel experiences.
Your HipTraveler platform provides all key functions to manage the campaign, from onboarding bloggers to content collection and campaign analytics.
Content created during the campaign is published both to the blogger's site and to your micro-site. Each blogger publishes one 2,000 word blog to the blogger's site and one 500 word "travelogue" to your micro-site (or video equivalent). As with all HipTraveler content, we convert each travel story into a working itinerary that is actionable (bookable), so you will have the data on how many visitors your campaign brought to your destination.
How does it work?
The destination rents an apartment or house for 1 week to 1 month period typically through a property management company.
Promotion
HipTraveler, BudgetTraveler, and TravelDudes promote your Creator House to a worldwide audience of over 10 million followers including some of the world's top content creators. Creators are then invited to apply to be a part of your Creator House.
Digital Application
Your HipTraveler Platform provides all key functions to manage your Creator House campaign including; application collection, social media account data collection for each applicant (TikTok, Instagram, YouTube, FB, and Twitter), as well as summarizing the core strengths of each content creator including; niche, geographic reach, and average engagement metrics.
Dashboard
HipTraveler presents all of this information in your dashboard so that you may filter the content creators and make your final selections for the campaign. HipTraveler provides consultation at this phase to assist with content creator selection and we handle all communication and contracting required to onboard the content creators into the program.
Content Management
Once you've selected the winning content creators, and the campaign begins, the HipTraveler platform begins collecting the content and publishing to your micro-site . We collect all images, videos, and blogs from the campaign for you. Of course, you have complete control over what content is published to your micro-site and this is easily controlled in your dashboard.
Analytics
Your HipTraveler content is actionable! Visitors will be able to view (and book) the itineraries from each story published. Additionally, HipTraveler will track campaign results within your Destination Dashboard so that your admin can collect detailed analytics including reach, geography, shares, engagement, and, of course, bookings from your Creator House campaign.