By using anthropomorphism, he explores character flaws such as narcissism, corruption, deception, gluttony, egocentrism and isolation and how they affect today’s society. These creatures have isolated themselves to a desolate prison of their own making. This has led South of Paradise North of Hell as a representation of how social psychosis affects society. “The imminent danger for all in this planet is not building physical walls, but constructing mental boundaries.”
"In these series, I try to capture the absurdity, the foolishness that contemporary society has been stirred by all that nonsense. In these prints, my intention is to depict moments, or ideas that are relatable to anyone from anywhere by using ranch creatures as human metaphoric characters. Narcissism, corruption, deception, deception, gluttony, egocentrism and isolation are a few distinctive features that have inundated today’s human society and I evoke in this work. These animals are confined to the ranch, caught in an imaginary boundary that does not let them escape their own madness. What I can conclude from all this, is that the imminent danger for all in this planet is not building physical walls, but constructing mental boundaries."