Smart goals can provide direction, offer clarity and set a realistic time frame for accomplishment.
- Targeted Marketing Campaigns based on “smart goal” decisions are required to drive traffic and increase sales.
What are Smart Goals?
Smart Goals are Specific, Measurable, Attainable, Realistic, and Timely.
They spell Smart. Smart goals will help provide clarity, purpose and some motivation. I have provided some smart goal examples below. Smart goals, and marketing knowledge, combined with actual data help guide plans and decisions.
Step 1: Establish Goals & Objectives.
- Specific - include detailed notes of what you will TRY TO ACCOMPLISH. Some examples: improve SEO, increase brand marketing campaigns budgets to increase sales leads. Earn a 33% sales increase year over year. TV advertising. Paid Advertising. More B2B product Company Sales training in Q1. Launch a faster and Google compliant web site, or redesign your site. Increase marketing budget to include an Graphic Agency.
- Measurable - through various marketing metrics and data. Your real time Marketing data, year over year. Customer retention rate. Customer life time value. Google Analytics. Sales force CRM - # of active accounts, leads, prospects.
- Attainable- can this be achieved?. Example; Increase customer service to 24/7. Start Email marketing campaigns monthly to improve customer development. Start a retention loyalty program based on customer spend. Don’t set unrealistic goals. If you sell so many widgets can you meet target?
- Realistic - an increase sales by a %. Look closer at retention strategies in 2022. Plans have to be realistically relevant to your business. Facebook paid advertising. A realistic plan is getting to know who you are competing against. A realistic plan is who can benefit from Product Y and who would buy it?
- Timely - When will it be done....in three months or a year. Allow time for proper planning and implementation. Smart goals provide a some navigation and a roadmap for your business. The goals help business with planning a success strategy. Implement smart goals with your visual communications.
Use Key Performance Indicators to measure and track. (KPI)
Set financial goals. Example of Sales KPI’s. They should be based on a time span.
- Revenue generated per client annually
- Gross Sales year over year % change
- The average client spend with your company annually
- # of new clients per month/ annual.
- # of contact rentals or sales per month/ annual
- Customer lifetime value/customer profitability.
- Customer Retention rate over 12 months
- Market share% and market penetration % - Where are you? Year over year
- Average time to bring a new customer. ( time for conversion)
Small tweaks along the way can have impacts.
- Effective custom visual communications may include: a logo design and brand guide. A well planned responsive web site, or social media "ON BRAND" content creation. Many companies report that they do not comply to brand guidelines.
- Did you know that over 90% of the first impressions about a particular brand are based on design? Smart goals provide a roadmap for marketing strategy, and the visual communication of your brand. Fact: Buyers today prefer visual content when making a decision to engage with your company. Well designed informative visual content helps the buyer make an informed decision to choose your brand. We often think that new customers are the only ones checking our product offering. *Existing client needs can change over time, and they may be also be searching for a product / service solution. Keeping your marketing visual communication up to date becomes essential to address your new, and existing customers.
Content Creation
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