The Client
Tier Pediatrics has been a trusted name in children’s healthcare in the Southern Tier for over 35 years. Founded by Dr. Nasreen Battla, the practice is known for its warm, compassionate care and deep commitment to families in the community. Alongside Dr. Battla, Physician Assistant Madison Lyford brings that same thoughtful approach to every patient she sees. In February 2024, Tier Pediatrics partnered with KBL to establish a presence on social media for the very first time. Until then, they relied solely on their website, word-of-mouth referrals, and occasional digital ads to reach new families.
The Starting Point
Before partnering with KBL, Tier Pediatrics had no social media presence. While their reputation in the community was strong, they weren’t leveraging platforms like Facebook or Instagram to connect with families. Dr. Battla and Madi were eager to showcase their office, highlight the care they provide, and share their fun, approachable personalities, while also educating the public on pediatric health topics. They had the heart and the expertise, but needed help translating that into consistent, engaging content that would build trust and visibility with both current and future patients.
The KBL Approach
We started with a discovery survey and strategy session to align on Tier Pediatrics’ goals: educating families, showcasing their compassionate care, and giving new patients a feel for the practice. From there, we built a 90-day Content Roadmap with campaigns introducing their team, highlighting their expertise, and emphasizing their commitment to children’s health. To reach younger parents, we added TikTok and increased video content using trending formats. We launched a consistent posting schedule—5 Facebook posts, 5 Instagram posts, and 3 TikToks per week, turning their blank social slate into a space for real connection.
The Glow Up
We worked on building Tier Pediatrics’ social media presence completely from the ground up. Starting with fresh branding and consistent visuals, we launched all-new platforms that put their team front and center. From day one, we focused on showing off the relatable, caring personalities behind the practice—using photos and videos that felt warm, friendly, and real.
We added a mix of humor and heart while educating families on pediatric health. From seasonal tips like sunscreen and pool safety to updates on local illnesses and what symptoms to watch for, we created content that was helpful, human, and always on-brand.
The Results
Our work with Tier Pediatrics went beyond simply launching social channels—we built a digital presence that reflects their values, care, and expertise. Through consistent, educational, and relatable content, we helped them connect with families in a meaningful way. What started as a blank slate quickly became a vibrant platform that supports their reputation and welcomes new patients with confidence.
Since partnering with KBL, Tier Pediatrics has seen measurable growth across the board:
- Total Marketing ROI: 2,821% (for every $1 spent with KBL, Tier earned $29.22 back)
- Total Revenue Attributed to KBL: $787, 080 (in just 12 months from 6,559 patient encounters)