Hi! I’m Carly Stanley.
Journeasy was inspired by my life-long desire to travel. Being born and raised in a small town in Mississippi left me with a deep curiosity about the diverse landmarks, cultures, languages, foods, and lifestyles beyond my familiar bubble. So, immediately after graduating from my local community college, at 19 years old, I packed my car with as many of my belongings as I could and moved to Florida. Since then, I’ve lived in three different states and visited over half of the United States, with plans to embark on international adventures soon!
WHAT IS JOURNEASY?
Journeasy is a travel app focused on enhancing users’ travel experiences by adapting their itinerary to their ever-changing needs. Unlike traditional travel apps, Journeasy utilizes AI to do things like provide real-time updates and recommendations while dynamically adjusting travel plans based on factors such as weather, health, mood, and more. This unique approach aims to minimize stress and ensure a smoother, more enjoyable travel experience to everyone.
INSPIRATION
The Problem
Planning a trip can be overwhelming, especially for travelers who have limited experience. With endless options for accommodations, activities, and more, along with a multitude of ever-changing factors, travelers often feel stressed rather than enjoying their limited vacation time.
The Solution
Journeasy simplifies traveling by offering a travel app that helps organize itineraries. With a clean and modern design, the app integrates the user’s itinerary with real-time situations, making traveling stress-free and easy.
visual identity & Branding
Journeasy’s visual identity progressed from a few simple black and white sketches to a full color logo design, a secondary logo, brand guidelines, app icon, clear space, minimum size specifications, and more.
Marketing Strategy
Journeasy’s marketing strategy resonates with consumers and aligns with the goals of Journeasy. By creating branded items commonly used for travel and by placing advertisements in relevant areas Journeasy will become a well-known tool for travelers.
