Christmas Edition
Welcome to the AHA! Newsletter, where we dive into standout campaigns from across Publicis Groupe, showcasing the creativity and insight that power our work. Each issue offers a window into the brilliant ideas and talent within our global network, delivering those moments when everything clicks—the AHA! moments that spark fresh inspiration and new possibilities.
The Christmas Double
- Agency: Publicis Groupe UK
- Client: EE
EE marked its first Christmas campaign with a heart-warming and culturally resonant activation that brings the realities of “hosting and guesting” to life through the power of seamless connection. Rooted in the chaos and charm of modern festive traditions, the work shows how EE’s network quietly supports the moments that matter. It enables families to stay close, stay organised and stay connected wherever Christmas takes them. Its focus on genuine behaviour, emotional nuance and authentic representation reinforces the brand’s role at the centre of those shared seasonal experiences. By blending heartfelt storytelling with everyday technological utility, EE positions itself as the network that not only connects the nation, but helps make the joyful festive rush feel smoother, warmer and a little more magical.
Where Love Lives
- Agency: Saatchi & Saatchi UK
- Client: John Lewis
JOHN LEWIS has unveiled 'Where Love Lives', a moving Christmas campaign rooted in the power of gifts to express what words sometimes can’t.
Built on the simple yet resonant idea that the right present can carry memory, emotion and connection, the work invites the nation to articulate the unspoken through thoughtful gifting.
Music sits at the heart of the campaign, acting as a bridge between past and present, underscoring the emotional weight of meaningful gestures.
By blending nostalgia, iconic sound and a modern approach to gifting, including community-focused initiatives and expressive brand touch points, John Lewis reinforces its role as a cultural cornerstone of Christmas: a place where significance is found in every gift, and where love always finds a way to be felt.
A Year In The Making
- Agency: Leo UK
- Client: Morrisons
Morrisons has launched its Christmas campaign with a joyful celebration of the farmers, producers and colleagues who work year-round to make festive moments possible. Centred on Morrisons’ unique fresh-food ecosystem, from its own factories to direct-from-farm sourcing, the work highlights the craft, care and dedication behind every seasonal staple. Rather than focusing on individual products, the campaign showcases the people whose expertise and hard work bring fresh, high-quality food to customers throughout the year. By championing the real people behind its fresh, local and seasonal food, Morrisons reinforces its promise to help customers “make more of Christmas”, and gives them even more reasons to shop there.
0.0 Reasons Needed
- Agency: Le Pub
- Client: Heineken
HEINEKEN’s '0.0 Reasons Needed' campaign taps into the post-holiday season with a clever twist on New Year’s resolutions and the growing trend of mindful drinking.
With the festive haze fading, Heineken’s 0.0 lager campaign gently challenges the assumption that choosing not to drink requires a specific reason or lofty commitment.
In a series of witty sketches, the campaign humorously depicts everyday individuals mistakenly assigned virtuous roles simply because they’ve opted for a non-alcoholic drink.
By highlighting the light-hearted absurdity of these assumptions, Heineken reminds us that sometimes the decision to skip the booze doesn’t need to come with a backstory, it’s just a personal choice.
A Lion Never Gives Up
- Agency: Publicis Groupe
- Client: N/A
Publicis Groupe marks its 100th anniversary with a global New Year campaign, celebrating a century of audacity and innovation. The film traces the agency’s journey from a small Parisian shop in 1926 to the world’s leading communications group, overcoming countless challenges along the way under only three CEOs. The campaign features both short and long versions, blending AI-enhanced visuals with archival footage to turn history into a cinematic story of resilience and creativity. Each scene showcases the agency’s ability to overcome obstacles and continually reinvent itself, making the past feel vivid and inspiring. With this campaign, Publicis Groupe cements its legacy as a communications powerhouse, a brand that has thrived through adversity, embraced change, and continues to lead with vision and boldness after 100 years.
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Long version: