DYNE LIFE By Bevans Creative Studio

Objective

To create a fashion film that embodied the DYNE brand ethos of technology, movement, and innovation — connecting audiences emotionally to the spirit of Future Nomad. To expand DYNE’s market presence through immersive storytelling and international retail partnerships. To leverage strategic collaborations with Google Cloud and Bemis Bonds for production financing, innovation, and global brand amplification.

About

DYNE is a luxury performance sportswear label founded in Portland, Oregon, blending advanced technical textiles with modern tailoring. The brand’s foundation lies in merging style, function, and technology to redefine activewear for the next generation.

  • 62% Business growth following the launch of Future Nomad
  • 3 x Global retail partnerships established — Barneys, Bloomingdale’s, and Selfridges
  • 4 x Award nominations at La Jolla International Fashion Film Nominations

Client overview

DYNE approached Bevans Creative Studio to develop a forward-thinking concept for their upcoming collection and to position the brand at the intersection of fashion, technology, and storytelling.

Context

The fashion landscape was shifting toward experiential storytelling and digital innovation. DYNE wanted to push beyond the runway — to create an immersive experience that reflected the brand’s DNA while resonating with modern nomads seeking performance, freedom, and connection.

Stakeholders

DYNE Sportswear — Brand & Design Team Google Cloud — Technology & Financing Partner Bemis Bonds — Material Innovation Partner Bevans Creative Studio — Concept, Creative Direction, Production

About [challenge]

DYNE sought to debut their Future Nomad collection in a way that felt radically different from a traditional runway — an experience that could merge art, technology, and fashion while attracting global retail buyers and press attention.

How [solution] [effect on challenge]

Bevans Creative Studio developed the Future Nomad concept into a cinematic fashion film, securing collaboration with Google Cloud and Bemis Bonds for both technical and financial backing.

The film premiered during New York Fashion Week within a custom-built 57 Pixel Pad Monolith — a large-scale installation designed to transport viewers into the world of Future Nomad, set against the atmospheric forests of the Pacific Northwest.

Following its debut, the installation traveled to PITTI Uomo in Paris and later to Selfridges in London, serving as both an art piece and sales platform.

The campaign resulted in retail partnerships with Barneys and Bloomingdale’s, a 62% increase in business growth, and four nominations at the La Jolla International Fashion Film Awards — including Best Film, Best Cinematography, and Best Sound Design.

Outcome

The Future Nomad campaign positioned DYNE as a leader in wearable technology and experiential fashion storytelling. By merging design, innovation, and cinematic craft, Bevans Creative Studio helped shape DYNE’s global brand presence and establish an enduring collaboration with Google Cloud.