Throughout the process of creating IGNITE: The Pursuit of Excellence, countless hours were devoted to thoughtfully defining our Mission, Vision, and Core Values to guide the future of UC Davis Athletics. As we prepare to join the Mountain West, this moment called for an evolution of that framework. The opportunities and expectations ahead require us to revisit and strengthen our strategic priorities, ensuring that IGNITE 2.0 not only reflects who we are as a department, but also positions us to thrive in a new era of competition and growth.
Priority Areas
With the help of our steering committee, IGNITE 2.0 has five Priority Areas that focus on the continued growth of UC Davis Athletics:
- Student-Athlete Development and Welfare
- Competitive Excellence
- Culture
- Assess and Value Personnel
- Revenue Generation
FOSTER ENVIRONMENTS THAT PROMOTE ACADEMIC EXCELLENCE AND PROFESSIONAL DEVELOPMENT
- Strengthen student-athlete support by aligning with university-wide academic services and expanding resources to meet the opportunities and demands of competing in the Mountain West Conference.
- Innovate student-athlete development programming to prioritize experiential learning and address modern career preparation needs.
- Enhance cross-departmental and cross-campus collaboration.
ENHANCE EMPHASIS ON THE PHYSICAL AND MENTAL HEALTH OF STUDENT-ATHLETES
- Increase access to nutrition resources.
- Improve mental health and resource knowledge among student-athletes.
- Implement NCAA Transformation Committee recommendations for holistic student-athlete benefits model and student-athlete voice in decision-making.
ENGAGE IN ONGOING NATIONAL CONVERSATIONS REGARDING COLLEGE ATHLETICS
- Attend and participate in NCAA conference and regional meetings to keep UC Davis relevant and adaptable to the changing college landscape.
- Engage in worthwhile initiatives to share UC Davis position on critical matters.
AMPLIFY AND PRIORITIZE STUDENT-ATHLETE SUPPORT SERVICES
- Increase staff resources to support the move to the Mountain West Conference.
RECRUIT, RETAIN AND DEVELOP HIGH PERFORMING STUDENT-ATHLETES
- Support student-athletes and create a comprehensive NIL plan.
- Develop a graduate degree program with Graduate School of Management.
- Pursue a 1-year graduate certificate program.
- Assess sport performance staffing and technology in proportion to the student-athlete population for all conferences.
- Expand mental health services to include performance-oriented training.
- Enhance admissions staffing to expedite service to coaches during recruitment windows.
ENSURE TEAM OPERATING BUDGETS AND SCHOLARSHIP ALLOTMENTS FOR ALL SPORT PROGRAMS ARE ALIGNED ANNUALLY WITH ESTABLISHED COMPETITIVE EXCELLENCE EXPECTATIONS
- Provide coaches resources to recruit based on their geographic and sport specific regions.
- Optimize team travel to enhance competitive success.
- Review coaching headcount to prepare sport programs affected by conference realignment.
- Revise roster size and scholarship awards in conjunction with opt-in to House Settlement.
- Explore and strategically implement Alston awards and academic retention funds for elite student-athletes.
PROVIDE HIGH-QUALITY TRAINING AND COMPETITION VENUES THAT SUPPORT CHAMPIONSHIP PROGRAMS
- Develop a department facility master plan with input from coaches and staff while benchmarking against peer institutions.
- Prioritize facility renovations and new construction with leadership donor support.
OFFER CIRI CURRICULAR OPPORTUNITIES FOR STUDENT-ATHLETES, STAFF AND COACHES
- Deliver student-athletes with ongoing CIRI education to support growth & promote community in athletics.
- Strengthen CIRI-related educational content for coaches and staff.
PRESENT STUDENT-ATHLETES WITH EXPERIENTIAL LEARNING OPPORTUNITIES AND CONNECT THEM WITH SUPPORTING RESOURCES
- Provide all student-athletes with resources to create a sense of togetherness, community and awareness through CIRI-related student-athlete organizations.
- Create opportunities for student-athletes to engage and impact our external community.
- Connect student-athletes to identity-based campus resources, such as programs for transfer students or students with disabilities.
- Make available opportunities for student-athletes and staff to give feedback on their experience, education & resource needs for CIRI.
CELEBRATE GENDER EQUITY AND ENSURE UNIVERSITY'S COMPLIANCE WITH TITLE IX
- Maintain and enhance a comprehensive Title IX governance model
- Deliver educational programming opportunities that highlight Women in Sport and that are open to all student-athletes.
DEVELOP A STAFF TALENT ACQUISITION PLAN
- Intentionally recruit and hire ambitious and diverse personnel.
CREATE A CULTURE OF INCLUSIVITY AND COLLABORATIVE PERFORMANCE FOCUSED ON EXCELLENCE
- Implement a dynamic employee onboarding program.
- Create an engaged employee community culture.
RETAIN HIGH-PERFORMING COACHES AND STAFF
- Focus on identifying, acknowledging and effectively managing high performers.
PROMOTE, CELEBRATE, AND CREATE OPPORTUNITIES FOR EMPLOYEES TO ACHIEVE CAREER GOALS
- Foster a culture that supports internal growth.
- Develop a new employee recognition program rooted in new department values.
- Provide year-round career development programming for staff and coaches.
EXCEED THE RECORDS SET FOR TICKET SALES AND ATTENDANCE FROM PREVIOUS YEARS
- Generate $2 million in annual ticket sales by FY29.
- Increase attendance across all sports.
AGGRESSIVELY INCREASE THE DONOR POPULATION AND CREATE A BEST-IN-CLASS STEWARDSHIP EXPERIENCE
- Increase annual fund to $5 million by FY28.
- Secure $23 million in leadership and capital commitments by FY28.
CREATE A CULTURE OF PHILANTHROPY IN THE STUDENT-ATHLETE POPULATION
- Reinstate a letterwinner program to grow alumni network.
- Increase student-athlete voice and education regarding philanthropic impact.
COMMUNICATE THE VALUE OF ATHLETICS TO FANS, STUDENTS, AND DONORS TO MAXIMIZE SUPPORT
- Develop a comprehensive communication strategy to maximize engagement.
- Rollout a multi-platform marketing and advertising campaign to address investment priorities.
PURSUE AGGRESSIVE REVENUE GENERATION FROM EMERGING SOURCES SUCH AS LARGE-SCALE EVENTS, LICENSING, AND CORPORATE SPONSORS
- Assess multimedia rights partnership for FY27.
- Increase athletics licensing share to $250,000 annually.
- Increase revenue by hosting large events.
DRIVE NEW REVENUE THAT SUPPORTS NIL AND REVENUE SHARING INITIATIVES
- Research and explore peer institutions internal structures around NIL to maximize impact for UC Davis student-athletes.
- Opt-in to the House Settlement with a plan to strategically revenue share NIL beginning July 2026.