Falcons & titans joint practice training camp show | live
The Atlanta Falcons continued their preparations for the 2025 NFL Regular Season by hosting the Tennessee Titans for joint practices at AT&T Training Camp in Flowery Branch, GA. Atlanta Falcons hosts Taylor Vismor and Dave Archer were back in Ticketmaster Studios bringing fans all the action and analysis from the first of two joint practices with the Titans, including live looks into on-field drills and exclusive interviews.
OVERVIEW
The 2025 Atlanta Falcons & Tennessee Titans Joint Practice Training Camp Show brought fans inside the action by capturing the intense competition and exclusive access of the Atlanta Falcons joint training camp practice with the Tennessee Titans. The live training camp show was a must-see live streaming event that showcased player position battles, matchups and exclusive interviews in real-time while providing expert analysis from studio hosts. This show connected fans who otherwise may not have been able to attend the joint practice and capitalized on the excitement of training camp to strengthen the Atlanta Falcons digital following.
iNFORM & ENTERTAIN
Falcons’ social platforms are the premier source for team storytelling and exclusive access at training camp.
Strategically, the training camp live show reinforced that the Falcons’ social platforms are the premier source for team storytelling and exclusive access at training camp and throughout the football season. The show drove engagement, expanded the Falcons digital reach, and created a digital tentpole moment before the first game of the season kicked off.
THE LIVE SHOW
The Strategy
In order to bring fans directly into the action of the joint training camp practice between the Atlanta Falcons and Tennessee Titans, permission from both teams’ leadership and coaching staff was obtained, including outlining what drills would be shown and emphasized throughout the stream. Remote cameras on the field and from high vantage points were set up and outfitted with both wireless and wired transmitters to send the live footage directly back to Ticketmaster Studios so that the in-studio hosts could watch the footage and analyze the practice in real time. The show also included a live on-field interview with the Atlanta Falcons head coach which required sending audio remotely back to the studio. In-studio hosts were joined by a Tennessee Titans’ analyst so that Falcons fans could get to know their out of conference practice rivals. The show was then promoted and streamed across Falcons digital channels so that all Falcons fans had an opportunity to ‘attend’ the joint practice and rally around their ‘Dirty Birds.’
goals & Metrics MET
- Increased Fan Engagement and Exclusive Access: Created an immersive digital experience that allowed fans to feel like they were present at practice. Allowed fans to 'attend' a tentpole moment and provided real-time exclusive access accompanied by expert analysis. By covering a joint practice, the show capitalized on heightened excitement of fans from both teams.
- Expanded Platform Influence and Grew Social Reach: Reinforced that the Atlanta Falcons social channels and platforms are the ultimate destination for exclusive access, storytelling, practice and game coverage.
- Embodied Organizational Core Values: Reflecting on the Core Values of Listen & Respond, and Include Everyone, the show met fan demand for greater exclusive access that was accessible, on-demand and provided a space for fan engagement.
- Innovated Continuously: Embodied the Core Value of innovation by demonstrating the studio team's ability to execute a live stream in multiple locations that integrated analysis, storytelling, interviews, remote cameras and live graphic production that ultimately led to a best-in-class experience for Atlanta Falcons and Tennessee Titans fans.
- Created Repeatable Opportunities: The success of the show demonstrated ability and consistency and has allowed for greater trust and access within the building and with collaborating NFL teams. This show has set the foundation for future programming surrounding tentpole moments and how they can be translated into the digital space.
- Provided Partner Value: As our presenting partner for Training Camp, AT&T received additional value through this new digital content opportunity.
By the Numbers: YouTube
- 160.7K Impressions, 18.3K Views, 4.6K Hours Watched
- 124.2K Impressions, 85.1K Reach, 3.7K Engagements
X
- 19.7K Impressions, 8.6K Views, 1.6K Engagements