Welcome to ATP Business Insider for Q4 2024.
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1. ONEVISION
This quarter, we distributed record Bonus Pools to players.
Plus, the ATP 500 Bonus Pool hit a record $1.34 million.
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On the ATP Challenger Tour, we announced record-breaking prize money for 2025.
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Our Baseline programme made tennis history, guaranteeing minimum earnings for Top 250 players for the first time ever.
Stay tuned for a bigger and better Baseline in 2025.
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2. TOUR
The 2024 Nitto ATP Finals set new records across the board...
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In Turin, Jannik Sinner was crowned Year-End No.1 presented by PIF, the first ever Italian to secure the honours.
ATP Chairman Andrea Gaudenzi was joined by former ATP World No.1 Boris Becker and PIF Head of Corporate Brand & Strategy Mohamed Alsayyad to celebrate his remarkable achievement.
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Jannik Sinner went undefeated to become the 2024 Nitto ATP Finals champion.
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We capped off the Nitto ATP Finals with some exciting news...
Over the past four years, Italy has shown itself as an incredible host of our most prestigious event, with the vision to create a truly special experience for both players and fans. We look forward to continuing to raise the bar together.
- Andrea Gaudenzi
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3. MARKETING
In Turin, we launched the pioneering ATP No.1 Club, uniting all former, current and future ATP World No.1 players for the first time in history.
Check out the ATP No.1 Club teaser video...
Becoming the No.1 is a childhood dream. It's an honour to sit among the greats of our sport as part of the No.1 Club, each one of us bringing something unique to the game.
- Jannik Sinner
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The Nitto ATP Finals brought some iconic collaborations to our channels...
And we partnered with influencers to deliver even more original content...
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In November, we said goodbye to one of tennis's greatest champions.
Gracias por todo, Rafa.
Rafa's career, as narrated by Carlos Moya...
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Next, it was time to reveal our Fan Awards winners.
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In Q4, the Athlete Marketing team delivered incredible tailor-made content to our players...
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Finally, together with ATP Media, we took home the award for 'Best Original Content by a Rights Holder' at the Broadcast Sports Awards.
In case you missed it...
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That wraps up a landmark year of growth across our platforms:
📱 3.3 billion reach on social media (+35% vs 2023)
⬆️ 520K social follower growth (+6% vs 2023)
🎾 9.6K content pieces delivered to 206 players
🤝 $3.5 million delivered for ATP Tour partners
🏟️ $4 million delivered for ATP Tour tournaments
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4. PR
The ATP PR team delivered unforgettable earned coverage in Q4:
🎾 2,181 player appearances
⭐ 927 STARS appearances
🎤 1,252 post-match media interviews
🎥 1,053 TV Interviews
ATP CEO Massimo Calvelli and Sustainability Lead Mark Epps joined a panel session with President & CEO of Nitto EMEA Sam Strijckmans and Sky Sports Presenter David Garrido to talk all things innovation in the world of sport and sustainability.
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Finally, we wrapped up Season 2 of the ATP Carbon Tracker. Congratulations to our winners of the $100,000 prize pool:
Stay tuned for ATP Carbon Tracker V2.0, launching next season...
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Look out for the next edition of Business Insider in Q1 2025.