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Oswego State Athletics values competitive excellence, collaboration, diversity, equity, and inclusion, while instilling a sense of belonging within the Laker community.

By partnering with Oswego State Athletics, your business can increase visibility in the Oswego community while having a positive impact on the experience of Lakers student-athletes.

Oswego State Athletics welcomed over 40,000 fans to campus throughout the 2023-24 season, proving to be a source of pride for students, alumni, and the Oswego community.

2023-24 Men's Hockey

  • Total Home Attendance: 24,594
  • Average Home Attendance: 1,757
  • 2nd Highest in NCAA Division III
  • Higher avg. attendance than 45% of D1 hockey teams in New York State

2023-24 Men's Basketball

  • Welcomed 7,481 fans to the Max Ziel Gym during the 2023-24 season, ranking 32nd out of 416 NCAA Division III Men's Basketball Teams

Sponsorship Packages

$2,500

  • Dasherboard Ads in Deborah F. Stanley Arena (2)
  • Logo on OswegoLakers.com Homepage
  • Logo in Digital Game Programs

$3,750

  • Dasherboard Ads in Debroah F. Stanley Arena (2)
  • Logo on OswegoLakers.com Homepage
  • Logo in Digital Game Programs
  • Scorers Table Ad in Max Ziel Gym
  • :30 Videoboard Commerical Spot during Men's and Women's Hockey Intermissions

Sponsorship Packages

$5,000

  • Dasherboard Ads in Deborah F. Stanley Arena (2)
  • Logo on OswegoLakers.com Homepage
  • Logo in Digital Game Programs
  • Scorers Table Ad in Max Ziel Gym
  • :30 Videoboard Commercial spot during Men's and Women's Hockey Intermissions
  • Logo on Men's Hockey Whiteout Game Rally Towel
  • Four (4) Men's Hockey Season Tickets for 2024-25 Regular Season

Sponsorship Packages

$6,500

  • Dasherboard Ads in Deborah F. Stanley Arena (2)
  • Logo on OswegoLakers.com Homepage
  • Logo in Digital Game Programs
  • Scorers Table Ad in Max Ziel Gym
  • :30 Videoboard Commerical spot during Men's & Women's Hockey Intermissions
  • Logo on Men's Hockey Whiteout Game Rally Towel
  • Four (4) Men's Hockey Season Tickets for 2024-25 Regular Season
  • Men's Hockey Gameday Sponsorship & Group Outing (50 Tickets)
  • Women's Hockey OR Basketball Gameday Sponsorshp & Group Outing (50 Tickets)

A La Carte Sponsorship Opportunities

  • Two (2) Dasherboard Ads in Deborah F. Stanley Arena: $2,000 - $2,400
  • Large Scoreboard Panel: SOLD OUT
  • Small Scoreboard Panel: $1,500
  • Zamboni Wrap: SOLD OUT
  • Men's & Women's Hockey Schedule Poster Ad: $300
  • Two Videoboard Commercials During Hockey Intermissions: $750
  • Men's Hockey Digital Ticket Ad: SOLD OUT
  • Women's Hockey Digital Ticket Ad: $500
  • Starting Lineup/Opening Faceoff/3 Stars of the Game: $750 each
  • Chuck-a-Puck Sponsor: SOLD OUT
  • Men's Hockey Whiteout Towel Sponsorship: $750
  • Oswego Hockey Classic Tourmanet Sponsor: SOLD OUT
  • Max Ziel Gymnasium Scorers Table Advertising: $750
  • Men's & Women's Basketball Digital Ticket Ad: SOLD OUT
  • Men's & Women's Basketball Halftime Sponsor: $750
  • Men's & Women's Basketball Starting Lineup Sponsor: $500
  • Max Ziel Tournament Sponsorship: $4,000 (Total for 2-Year Commitment)
  • Oswego State Volleyball Invitational Tournament Sponsor: $1,000
  • OswegoLakers.com Ad Space: $500
  • Oswego State Athletics Hall of Fame Ceremony Sponsor: $750

Dasherboards

Full dasherboard ads provide exposure for your company at all Oswego State Men's and Women's Hockey games as well as numerous other events taking place at the Deborah F. Stanley Arena throughout the year including rec sports, open skates, and local youth hockey games.

In addition to reaching fans, students, and athletes in the arena, dasherboard ads also get your logo in front of those watching games on live streams as well as pictures posted in local media outlets and OswegoLakers.com

Scoreboard

Like dasherboards, scoreboard ads are visible to attendees at all events taking place in the Deborah F. Stanley Arena (excluding graduation), providing another platform to get your information in front of fans, students, and community members.

Scorers Table

Advertising on the scorer's table in the Max Ziel Gymnasium will allow your company to reach fans and students attending Men's Basketball, Women's Basketball, Women's Volleyball, and Wrestling competitions.

Ads are fully digital allowing sponsors to send updated logos or designs to be used throughout the year, if desired.

Website Advertising

  • There are multiple ways to promote your company through OswegoLakers.com. Add your logo to the rotating homepage display or choose a specific team and place your add at the top of their schedule or roster page.
  • All ads are linked directly to your company's website

Men's Hockey Whiteout Game Sponsor

  • Showcase your company at the largest athletic event on campus when the Lakers Men's Hockey team hosts Plattsburgh in the annual whiteout game.
  • 3,000 towels will be distributed to the sold out crowd of students and community members. Limited spaces available!

Outdoor Fields

Opportunities are also available for signage, PA reads, or other gameday involvement at the Laker Baseball Field, Laker Softball Field, and Laker Turf Field.

Learn more about partnering with Oswego State Athletics:

Brendan McInerney

Asst. Athletic Director, Marketing & Fan Engagement

brendan.mcinerney@oswego.edu

(315) 312-3303