Session Goals
Find figures that will help quantify TAM and SAM
In Class Example: Digital Athlete
Library Database: Statista
- Navigate to market data w/menus
- Search for demographics w/keywords
Library Database: Simply Analytics
- Location based and mappable
- ID demographics and behaviors
- NOTE: There are download limits (e.g., 2500 rows at a time) for table data
Other Places to Look
Use Industry Reports or Market Reports
Library Database: IBISWorld
Search for an industry report by keyword or major company name
Library Database: Mintel Academic
Navigate to a market report w/menus