"Teachers need to stop saying, “Hand it in,” and start saying “Publish It.”
- Alan November, veteran educator, speaker
Express Yourself
Adobe Express - An all-in-one content creation studio, accessible from any device
What Can Express do?
- Image Creation/Design
- Video Editing/Animation
- Infographics
- Reports and presentations
- Long-form web stories/self-reflection
- Business pitches
- Resumes
- Creative Cloud Integration
Creative powertools for the novice to the expert
Firefly? Sensei? What's the Difference?
Firefly is all about image generation
Adobe Firefly falls under the Adobe Sensei umbrella of machine learning. Where Sensei uses machine learning to deepen insights, enhance the creative experience & drive real-time decisions, Firefly is all about image generation.
How Can Firefly Help?
- Powerful but easy to use
- Ideation/brainstorming
- Iteration/refinement
- Mockups
- Visualizing concepts
- Image refinement/enhancement
- Refreshing/updating learning materials
- Illustrating reports/research
How is Firefly different from other GEN AI tools?
- Designed to be commercially safe
- Integrated Workflows
- Creator-friendly - easy to use
- Ethical Mindset - contributors are compensated
- Enterprise-friendly
- Transparent - Content Credentials inform users of image provenance
Accelerate content development with a creative co-pilot
The Rise of Creative Problem-Solving & Visual Communication Skills
The Creative Edge
According to a recent 2023 study by Edelman*, content creation, visual communication, virtual collaboration, and creative problem-solving skills have become more important in recent years, ranking among the top skills sought by more than 50% of hiring managers in the study.
In the U.S. and U.K., the hiring managers point to explosive growth of visual media or social media are the key drivers of these skills, with about half also citing the move to remote or hybrid work. In India, 58% of hiring managers pointed to the rising complexity of problems that require new solutions, compared to 55% in the U.S. and just 39% in the U.K.
Top 5 creative problem-solving skills
*The Creative Edge - How Digital Credentials Unlock Emerging Skills in the Age of AI
- Edelman, 2023
The Importance of Express with Firefly in Higher Education
- Speedy creation of creative content, empowering everyone, from design novices to expert.
- Adobe Express makes it easy to author long-form, detailed, evidence-based, and data-driven academic work and research.
- Adobe Express has almost no learning curve.
- Adobe Express is easier to use than a word processor or presentation software.
- Adobe Express is more accessible because it is online, cloud-based, and works on the widest range of devices.
- Adobe Express enables students to learn and demonstrate competencies wherever, whenever, and on whatever devices they choose.
- Adobe Express includes two-click "Quick Actions" for the most widely used editing functions for image, video, and PDF workflows.
- Adobe Express continues to leap-frog itself frequently with new features - such as the recent integration of Adobe Firefly - directly into Adobe Express and Creative Cloud workflows.
- Adobe Express, as an integral part of Adobe Creative Cloud, enables students to seamlessly grow into more powerful, professional content-creator applications such as Photoshop, Premiere Pro, Illustrator, and InDesign -- paving the way for them to earn industry-recognized credentials through the Adobe Certified Professional Certification Program.
AI Integration with Creative Cloud
Powerful Generative AI Inside Desktop Apps
- Firefly is part of the fabric of Adobe Express to make storytelling easier
- Easy to use Firefly Generative Fill and Generative Expand are part of Photoshop
- Smart AI selection tools in Photoshop
- Smart AI masking, Resize and Denoise and Adaptive Presets in Lightroom & Camera Raw
- Generative Recolor and Text to Vector (beta) inside Illustrator
Tools to help you enhance your creativity and storytelling