Advertising and promotional strategies have come a long way!
What does a Marketing Professional do?
Marketing professionals engage in a wide variety of duties depending on the career path they choose. Marketing professionals identify, develop, and implement strategies and techniques to attract customers to a business. They conduct market research to determine pricing based on product supply and demand, to increase profits and brand loyalty. They also monitor market trends to develop products that meet the needs of the market's current conditions.
Watch this video to learn about 7 career paths in marketing.
Take a closer look at Advertising and Promotions Managers.
- What are five skills needed to be an Advertising and Promotions Manager?
- Click on the media gallery button on the web page watch the video list three things you learned from the video.
- How much education is required?
- What is the average salary?
- Find the "It's also called" section and list three alternative names for this career.
- What industries do Advertising and Promotions Managers work in?
The Importance of the Target Market
A good marketing professional will monitor trends in the target market to identify changes in customer demographics such as age, gender, race, marital status, education level, type of occupation, number of children, income, geographical region, etc.. These changes can have a negative impact on a company if not taken into consideration when developing a marketing mix.
The 4 P's of the Marketing Mix
Product
- What is the product?
- Is it tangible or intangible?
- What needs or wants does it meet?
- Why would people buy the product?
Price
- How much does the product cost to make or provide?
- Are there other costs (i.e., rent, storage, utilities)?
- How much are customers willing to pay?
- Who is the customer?
Promotion
Any activities that persuade the customers to purchase the product. For example sales, coupons, discounts, contests, gifts, etc.
Place
- Where will the product be sold?
- Where will your advertisements be placed?
- Where will the service be provided?
Now that you have a basic understanding of target market and the marketing mix you will use this knowledge to develop a marketing mix for the Circus. Watch this short video to learn more about the Circus and reasons why it closed.
Describe the following demographics of the Circus's target market.
- Age range
- Annual salary
- Attitudes
- Habits
- Likes
- Dislikes
Thinking of the target market you described above develop a marketing mix for the circus.
- Product- How could you update what the circus offers to meet the needs of the target market? How could it be changed to meet the challenges presented in the video?
- Price- How much can your target market afford or are willing to pay?
- Promotion- What activities would you suggest to reach the target market and persuade them to attend?
- Place- Where will the circus be held, are there any options for people who can’t attend in person?
- Present your marketing mix to a family member and ask them if it would persuade them to attend the circus.
Reflection
- Would you consider a career in marketing? Why or why not?
- What surprised you about this career field and why?
- Did you find it easy or difficult to develop a marketing mix to save the circus and why?
- As you shop look at the marketing mix for different products and see if you can identify the 4 P's.
Explore the K12 Career Education Navigator
The K12 Career Technical Education (CTE) Navigator helps you explore high school courses and career pathways offered across San Bernardino and Riverside Counties. Browse by industry sector, county, school district, and more to find options that match your interests and career goals and see how these pathways can prepare you for college, certifications, apprenticeships, or the workforce.
Credits:
Created with images by Austin Distel - "This photo is free for public use. ❤️ If you do use this photo, Please credit in caption or metadata with link to "www.useproof.com". " • Andrew Buchanan - "Vintage Rent Book Cover" • Hamish Weir - "untitled image" • J.luis Esquivel - "Mango Cold Pressed Juice" • Simon Rae - "Salamanca Coffee" • Markus Spiske - "Shopping street SALE mall" • NESA by Makers - "Location" • Michał Parzuchowski - "The story is simple - the moments like that are worthy of taking a picture - we had fun and this is how it looked." • Mark Williams - "The Ringmaster" • Giorgio Trovato - "untitled image" • Vasily Koloda - "untitled image"