My Work Portfolio Nikki gillespie

15 years of progressive experience in marketing and communications for the federal government.

U.S. President Biden announced $1.3 billion of Agency funding investments in rural Wisconsin communities to an audience of more than 400 attendees and 30 local, regional, and national media markets.

Planned, prepared, and executed 100+ press events.

  • Coordinate logistics with Agency staff and event host, develop agendas, track attendance list, design outreach materials, work with local and regional press to amplify message, draft talking points and briefing materials for Agency executive leadership, provide on-site management, gather photography and videography assets, and conduct follow-up event analysis.
  • Built relationships with press, nonprofits, business owners, political leaders, municipalities, public facility leaders, cooperatives, ag producers, and more across 12 Midwest states.

USDA Under Secretary for Rural Development (RD) Basil Gooden speaks with 50+ agricultural and business leaders in rural Wisconsin about the impact of RD funding for a local meat processor on the greater area.

  • Published article: https://bit.ly/3ZxOSiD

SAMPLE ITINERARY

Strategic Communications

National campaign to engage employees in aiding the effort to create and raise awareness of impactful stories about RD funding.

State-level communications plan.

page 1
page 2
page 3
page 4
page 5
page 6
page 7
Researched, drafted, and published 200+ opinion editorials, news releases, speeches, talking points, and success stories.

NEWS RELEASES

page 1
page 2

SUCCESS STORIES

Published story about the impact of Agency funding.

TALKING POINTS / SPEECHES

Talking points drafted for state executive leadership to present on the impact of RD funding and the Farm Bill.
page 2
page 3
page 4
page 5
page 6
Authored, designed, and published 300+ promotional materials.

ANNUAL REPORTS

Congressional district funding breakdown of Agency investments in Minnesota.
page 2
page 3
page 4
page 5
page 6

OUTREACH MATERIALS

Brochure to address Agency funding opportunities for business owners.
page 2

Driven by a passion to continually push the envelope of what I can achieve and how I can positively contribute to the mission wherever I am.

Credits:

Created with images by Adobe - "Bright Red And Magenta Grainy Gradient Wave Background" • blacksalmon - "Freedom of Speech Concept. Group of People Protesting or making Campaign with a Blank Speech Bubble. Expression for the Human Rights. International Human Rights Day" • Christian Horz - "directly above shot of computer keyboard, mouse and note pad on yellow desk" • MIND AND I - "Web designer brainstorming for a strategy plan. Colorful sticky notes with things to do on office board. User experience (UX) concept."