Skills & Experience
- General Management - NDK Group & Nike SB
- Leadership Development - Tactics, Sales Director, and Nike.net
- Finance - Tactics & Nike SB
- Digital Commerce - Tactics.com, Nike B2B, and NikeSB.com
- Sales - Sales Rep, Sales Ops, and Sales Director
- Direct Management - Tactics & Nike SB
- Merchandising & Product Creation - Nike SB & Tactics
- Operations & Planning - Global Sales Ops, Nike.net, and Sales Director
- Design - SYL Product Packages, Dugan's Ice Cream, and Hyper Local Product Collections
GM NDK Skateboarding - North America
Jan 2025 - Present
- Develop, validate, and execute a mid and long term strategic plan
- Leverage market intelligence, consumer insights, and competitor analysis to guide product creation teams and align on product and assortment strategies
- Develop and execute comprehensive go-to-market strategies by channel, inclusive of DTC, wholesale, distributor, and Amazon
- Identify growth opportunities across existing and new channels and segments
- Recruit, mentor, and advance a high-impact team inclusive of sales, marketing, operations, and product creation
- Streamline cross functional communication, work, and alignment across multiple global hubs (Truckee, Los Angeles, Amsterdam, & Rolle)
- Set future financial targets, checkpoints, and KPI's aligned against organizational objectives
- Responsible for North America Footwear P&L
- Foster a culture of accountability, collaboration, & continuous improvement
ceo / COO - tactics inc
April 2022 - November 2024 - CEO
Jan 2022 - March 2022 - COO
- Build out and guide Leadership Team – Brand, Ops, Retail, Digital, Merchandising and HR/Finance
- Create & implement a mid and long term Corporate Strategic Plan
- Scale Tactics private label product lines, from creation and production to sell through
- Manage all corporate financial reporting, compliance, and business reviews with TSI (Parent Company)
- Oversee development and implementation of key strategics initiatives
- Full P&L management, forecasting, and guidance
- Foster a positive, inclusive, and goal-oriented organization and company culture
- Develop and maintain a bench of talent for Leadership Team and key position
VP marketplace - Inxeption inc
May 2021 - Oct 2021
- Lead Adoption of Partner Onboarding Processes
- Lead Strategic Initiatives - Marketing, Sales, Platform, & Finance
- Team & Leadership Development
- Foster a Positive and Inclusive Team Environment
- Facilitate Relevant Product Assortment through targeted Partner Development
- Manage Account Relationships and Strategic Planning
GM NIKE SB - NA
March 2018 - December 2020
- Vision, Lead, & Drive Category long term plan
- Lead dedicated & shared cross functional team- Marketing, Sales, DTC, Merchandising, Finance, Planning, & Digital
- Manage Category Financial Targets, Forecasts, & Performance
- Create and Manage the Fiscal Category P/L
- Build and lead the Nike DTC strategy and model, without eroding wholesale channels
- Develop and drive fiscal strategic plan for NA Geography
- Cultivate and Strengthen a diverse and inclusive team and bench of talent for Nike SB and broader Nike Inc
- Pilot new business models for further scale across the enterprise : Darkstore Last Mile Delivery Pilot & QuickTurn Apparel
- Drive mutually profitable growth for Nike & Nike SB Partners
na e-commerce director (b2B)
February 2017 - March 2018
- Strategic Planning and Development of the NA Wholesale E-Commerce Platform (Nike.net), Tools, and User Experience
- Manage Large Fiscal P/L - Forecast, Maintain, and Deliver against Financial Goals
- Run a GM style offense in leading a cross functional team aligned against, Business Development, Site & Platform Ops, & Marketing/Design
- In-direct Leadership & Partnership with the Tech Team, Process Team, Transition Management & Global Nike.net Counterparts
- Complete Organizational Restructure to drive alignment against key functions and enable decision making, ownership, and clarity
- Drive Incremental Revenue growth through futures and at once on Nike.net platform
- Lead Communications (Comms) Strategy for Nike.net users / accounts
DigiTal business devElopment director
May 2015 - February 2017
- Strategic Planning and Development of the Integrated Wholesale Digital Marketplace in North America
- Management of Nike’s Marketplace, MAP, and Digital Process Policies and Enforcement
- Consultant to the Account Teams to lead the GTM process Digitally, and drive Nike'sVision in the Marketplace
- Lead and influence Marketing to ensure timely and relevant Creation and Distribution of Seasonal Assets
- Lead Exploration, Alignment, & Adoption of new business models and platforms
Category Sales Director - NIKE SB
November 2011 - May 2015
- Lead team of Territory Sales Managers, Sales Reps, and ETW's servicing the Specialty Marketplace in North America
- Plan and Manage GTM Process for Specialty and Territory
- Build and Drive Specialty Strategic Plan in collaboration with Global and Geo Strategies
- Build and Execute Nike SB Wholesale.com Strategic Plan
- Drove Double Digit CAGR from FY'12-'14
- Created pipeline of talent for Sales and Brand with ETW Marketplace Reps
Global Sales Operations Manager - nike sb
March 2010 - November 2011
- Developed and Launched SYL Specialty Service Model
- Managed all Global Sales gates for Category Game Plan Process
- Drove cross functional support to launch Nike SB on SKU in Fall 2012
- Managed Briefing, Development, and Delivery of all Sales Tools Globally
- Planned and managed seasonal filming of Global SIM videos
Specialty Sales Rep
Nike.net Internal Sales
Customer Service Rep
Sales Associate - Eugene Store
Nike.net - B2B SALES
- Cooking
- Camping
- Snowboarding
- Football
- Basketball
- Wood working
Dugan Baker
541-912-5108
Duganmbaker@gmail.com
11507 NW Knightsview Ln.
Portland, OR 97229