Midtown Yoga Longform Video

00:00 to 00:12

Instrumental version of “Feeling Good” by Michael Bublé begins

Group of 3 people are featured all holding yoga mats and Midtown Yoga Water bottles walking up to front entrance of Midtown Yoga. They are all talking and laughing.

VO: At Midtown Yoga, we know balancing life is difficult. We believe every step of your wellness journey is worth celebrating, and so we created MY Wellness Rewards Program, our new mobile app.

Lyrical timing: “Birds flying high, you know how I feel,”

00:12 to 00:19

They are greeted by the Front Desk Studio Support and Yoga Teacher all wearing Midtown Yoga gear. Featured on the sign in table there is signage for upcoming nutritional cleanse for next week. Behind the team features the rewards board as well some student’s names advertised for classes completed, with 25, 50, 75 and 100 completing 100 yoga classes.

VO: Whether you’re a new or seasoned yogi, we created an easy-to-follow structured program to keep you motivated for consistency. Find your flow in our signature hot vinyasa class, embrace the calm in meditation, or embark on a weekend nutritional cleanse.

Lyrical timing: “Sun in the sky, you know how I feel”

00:19 to 0:27

Camera pans to close of store signage of the rewards board, 2 of the students pointing to it and discussing. Camera pans to one of the group members, a young woman opening Midtown Yoga App for My Wellness Rewards on her phone.

VO: Through our new mobile app, earn points for every class, every milestone, and every moment you invest in yourself. Track your progress, unlock exclusive rewards, and feel the benefits of your practice.

Lyrical timing: “Breeze drifting’ on by, you know how I feel”

0.27 to 0.38

Girl looks empowered as she sees she is earning points for checking into her 75th class. The progress features her scrolling on the features of the app, i.e. the screens of the Digital Progress Journal Feature. With confetti on the screen with notification surrounded her previous logged classes and progress. This is signaling that she has met her one of her set goals.

VO: Redeem points for free classes, exclusive merchandise, and more. Because at Midtown Yoga, we are with you every step of the way, and will work with you to reach your personal goals.

Lyrical timing: “It’s a new dawn, it’s a new day, it’s a new life. For me”

0.38 to 0.44

She smiles and a close up of the young women’s face of her closing her eyes to meditate inhaling in and breathing out.

VO: Following the power of your breath. To ready. Set. FLOW.

Lyrical timing: “And I’m feeling”

0.45 to 0.52

Lyrical timing: “Good”

Music swells. Still on her face with the blue lighting, exhaling and opening her eyes as camera pans out to reveal her now in the studio room partaking in practice. Shows large group of yoga students practicing together in the main studio room. Quick camera cuts of moments in the colored lighting of the studio room; they are all sweating, looking determined and smiling at one another as follow the movements of the class lead by the instructor.

VO: Welcome the challenge. To embrace the sweat. Deepen your knowledge. Own your practice and meet your goals alongside your community.

0.52 to 0.55

All studio support, teachers and, community saying the lyrics “I am feeling good!”.

After the line is said, shows celebration of outside studio room of studio support, teachers and, community all celebrating high fiving each other and hugging.

0.55 to 1.05

Instruments swells. Pans out of studio and fades to black screen Features Midtown Yoga Logo and A QR code of the Midtown Yoga App download is featured below. Below, midtownyoga.com is listed.

VO: Make the leap into change, scan the screen with your mobile device to join the MY Wellness Rewards Program at one of our studio locations today!

Created by Erika Gonzalez COM 536 Digital Storytelling