BTME 2024 MEDIA PACK Welcome to Harrogate


Thank you for your interest in attending the BIGGA Turf Management Exhibition (BTME).

We're looking forward to welcoming you to the show, where there will be exclusive product launches, opportunities for interviews with key figures in the industry and a return to the fast-paced excitement that makes BTME a highlight of the turf calendar.

Please feel free to get in touch

Karl Hansell, head of marketing and communications at BIGGA

+44 (0) 7586 589 369


X (formerly Twitter): @BIGGALtd

Instagram: @BIGGA_HQ

Media Centre

The BTME Media Centre will be located in a new location for 2024. The media centre is on the route from the main (East) entrance to Hall 3.

As always, we’ll keep you energised with hot drinks and refreshments throughout the event, while there will also be WiFi and a small conference room available.

Media centre opening times:

Tuesday 24 and Wednesday 25 January – 9am to 5pm

Thursday 26 January – 9am to 12noon

BTME 2024 Digital Media Suite

The BIGGA website features a digital media centre, where you can download press releases and other statements relating to BTME for publication through your various channels.

Access the BTME 2024 Digital Media Centre on the BIGGA website.

Press briefings

Throughout the duration of BTME, a number of exhibitors will be hosting press conferences on their stands and you are invited to attend and get the latest scoop.

Included below is the latest press conference schedule. Spots are still available and the schedule is subject to change.

For more information or to book a press conference spot, email or call +44 (0) 7586 589 369.

Tuesday 23 January

10.30am - available

11.15am - available

12noon - available

1pm - available

1.45pm - available

2.30pm - available

4pm - available

Wednesday 24 january

10.30am - British & International Golf Greenkeepers Association. Contact Karl Hansell for more details using

11.15am - available

12noon - available

1pm - available

1.45pm - available

2.30pm - available

OK I'm interested, where do I go?

The Harrogate Convention Centre is located at:

Harrogate Convention Centre, King's Road, Harrogate, HG1 5LA

A map of BTME is available to view here, including information about stand locations and other points of interest.

The exhibitor list is updated regularly as more companies register to be involved in the show. You can find the Exhibitor Directory here.

There will be three entrances to BTME. Two are at the Ripon Road end of the Harrogate Convention Centre and the third will utilise the centre's main entrance on King's Road. On What3Words that entrance is located at ///

BTME and Continue to Learn locations

Harrogate Convention Centre: Queen's Suite

  • Continue to Learn: Classes
  • Young Greenkeepers' Conference

Harrogate Convention Centre: Main Auditorium

  • BIGGA Welcome Celebration
  • BTME Breakfast Session: The agronomic and greenkeeping story of The 150th Open

DoubleTree by Hilton Harrogate Majestic Hotel & Spa

  • Continue to Learn: Conference

Harrogate Convention Centre: Seminar Stage

  • Continue to Learn: Seminars

Harrogate Convention Centre: Hall 3

  • BIGGA stand

Major events

Continue to Learn

Continue to Learn is the UK golf industry's largest and most influential education programme. Greenkeepers from all over Europe and further afield come together to access the latest knowledge and develop their abilities, which in turn raises playing standards and enjoyment of the sport.

Check out some highlights from Continue to Learn 2022 here:

BIGGA Celebration with jacobsen

Tuesday 23 January, Main Auditorium, 5.30 to 6.30pm

This free-to-attend informal event features the announcement of the winners of the BIGGA Awards 2024 and recognises the achievements of other BIGGA members throughout the past year.

You can watch last year's BIGGA Welcome Celebration here:

Syngenta Early Bird Run

Wednesday 24 January, Harrogate Convention Centre South Entrance, 6.30am

BIGGA and Syngenta will be hosting a popular 5km around Harrogate, with entry fees being donated to the BIGGA Greenkeepers' Benevolent Fund.

Exhibition details

Last updated on 15 December 2023

Number of exhibitors at BTME 2024:


Sun safety charity Skcin will be in the We're BIG On... Health and Wellbeing area

Men's welfare champions Andy's Man Club will be telling you #ITSGOODTOTALK

The RNID Action on Hearing Loss team will be in the We're BIG On... Health and Wellbeing

Plan your visit

How to get there

By car

From M1 or M62, exit at Leeds and take the A61 to Harrogate.

From the south A1 (M), exit at Junction 45 (Wetherby) and take A661 to Harrogate or exit at Junction 47 (Knaresborough) and follow signs to Harrogate.

From the north (A1) exit at Junction 47 (Knaresborough) and follow the signs to Harrogate.

From the east or west, take the A59 to Harrogate.

On reaching the outskirts of Harrogate, follow the signs for BTME.

Car parking

Harrogate Convention Centre has an underground car park with around 158 spaces.

There are a further 1,200 spaces at the Jubilee and Victoria car parks located in the centre of Harrogate. Both are just a few minutes walk from the Harrogate Convention Centre.

By rail

Harrogate is linked to all major UK cities via Leeds and York, including a direct, daily connection to London.

You can get 25% discount on LNER trains with the discount code HIC25 (full terms and conditions at

For more information on rail travel to Harrogate visit

By air

Leeds Bradford International Airport is the nearest to Harrogate and operates a 'Bus 2 Jet' service that links the airport with Harrogate town centre.

For more information visit

Manchester International Airport is 75 miles from Harrogate. Good public transport links are available 24 hours a day, offering services to Harrogate via Leeds or York.

Visit for further information.

By coach

National Express is the UK's largest scheduled coach network, going to around 1,000 destinations throughout the UK. Visit for further information.


MICE Concierge is the official accommodation agent for BTME, providing a centralised point of contact for accommodation requirements.

Visit for more information.

Discounts while in town

The Harrogate Convention Centre has partnered with businesses in Harrogate to provide discounts on a range of services, including food and drink. For discount codes visit

Badges and admittance

Name badges must be worn at all times in order to gain admission to the exhibition and Continue to Learn education conference. Admission may be refused for security reasons if badges are not worn.

Dress code

Throughout BTME, the general dress code for attendees is smart casual attire, meaning no jeans, baseball caps, t-shirts or workwear.

Am I allowed to attend education and events?

Media are invited to attend major events and product launches, such as the BIGGA Celebration, which will take place at 5.30pm on Tuesday 23 January in the Harrogate Convention Centre's Main Auditorium.

During Continue to Learn, where space is available we will endeavour to enable members of the media to take part in the programme where possible. We are unable to allocate a pre-booked space to any of the seminars to members of the media, but you will be able to take up any of the additional spaces on the day, unless the seminar is completely full.