Amazon Product Image + Instagram Creative Concept
This case study demonstrates how Nizoral’s brand message can be adapted across e-commerce and social media to maximise clarity, consumer appeal, and engagement. I’ve created two complementary assets: an Amazon secondary image designed to boost conversion, and a social media creative to drive awareness and interaction.
Amazon Asset Presentation
This clean, benefit-led design leverages Nizoral’s signature pink palette for instant brand recognition, while presenting concise bullet points optimised for mobile clarity. Four short, high-impact benefits are highlighted to quickly build trust and drive purchase confidence, and I experimented with incorporating emotion through the model, a technique competitors use effectively, to elevate the impact of this secondary asset. This design is intended to be the third asset in the Amazon listing.
Social Media Creative
I designed a square moving asset in Adobe Express to align with Nizoral’s current Instagram style and maintain brand consistency. While created in a square format, it could easily be optimised into a vertical Reel to expand reach via Instagram’s discovery algorithm. The upbeat, relatable tone is crafted to engage younger audiences while reinforcing the hero message: “Be a Dandruff Hero.”
Strapline in comments - Say goodbye to flakes and hello to confidence. Nizoral’s got your back with fast, proven relief — Be the Hero your hair deserves!
Thank You
© Cath Tuffs Creative 2025
Credits:
Cath Tuffs Creative