MARTA CARVALHO PORTFOLIO GRAPHIC DESIGN / ILLUSTRATION

BRANDING PACKAGING EDITORIAL UX/UI ILLUSTRATION

branding

Mozza is a fictional pizzeria brand developed as part of a branding and identity design project. I was responsible for creating the full visual identity, including the logo, color palette, typography, and brand applications.

packaging

This academic project was about creating a special edition of a product from a chosen brand, with three variations. I decided to focus on making a limited edition product related to movies, with collectible and portable packaging, so I chose Trident gum. I picked three films from the Laika studio — Coraline, Boxtrolls, and Paranorman — because I love stop-motion. Designed unique packaging for each movie, using illustrations of key scenes that show the essence of each story. Also, the gum pieces were shaped to match the atmosphere of each film, giving an immersive experience.

editorial

In this academic project, we had to research and think about potential clients to create a new communication element. During this process, I identified a problem in one of my city's parishes: the complete lack of information and communication about local events.

My first instinct was to create a poster to promote the events, but I realized that I could go further and solve more than one problem at the same time. This led me to the idea of developing a magazine/local events calendar dedicated to the parish, gathering information about various events in a single publication. The goal of this project is to strengthen the connection between residents and help the parish council increase participation in the activities they organize.

OTHER EDITORIAL PROJECTS:

ux/ui

As part of a UX/UI design project, I developed the concept for a smart wearable designed for dogs — a smart collar that functions similarly to a smartwatch, but adapted for pets. The collar collects important data such as heart rate, location (GPS), and other health indicators. Alongside the device, I designed a mobile app interface for the dog owner, allowing them to monitor their pet’s well-being in real time, access activity history, and receive alerts when necessary.

illustration

LET´S WORK TOGETHER!

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