The idea behind the logo was the one to stylise the symbol PI and melt it with the idea of theatre a stage with the curtain which is opening to the crowd.
1 2 3 PI
The idea is simple: use simple shapes to represent the PI number 3.14159265359... in this case the 3 squares not only will represent the 3 and the long bar the long and infinite number after the comma but also will be our grid where we will insert the informations for the posters and future shows.
some of the posters
some examples of merchandise
since the performances were generally a combination of acting live and video inserts, we helped with the editing and after effect part this is an example for the show "claxon"