Kristina Broughton Marketer • Designer • adjunct instructor

Hello! I'm Kristina Broughton.

I'm a creative designer and marketer in Muskegon, Michigan with over a decade of experience in marketing and graphic design.

Education

Kendall College of Art & Design - Master of Arts in Design

Grand Valley State University - Bachelor of Arts: Advertising & Public Relations

I am the brain behind the brand, the artist of abstract ideas, and creator of memorable experiences.

Muskegon Museum of Art Rebrand

The Muskegon Museum of Art was established in 1912, beginning a legacy of art and culture in the Muskegon community. The museum recently opened a $15.6M expansion to address the growing collection and to attract global audiences. Part of the expansion involved a refresh of the brand identity to prepare the historical brand for the next generation. I had the honor of leading this rebrand project from research phases to driving the creative direction.

Design is more than just visual representation, it's a human-centered process to create new solutions in the world.

Exhibition Design & Marketing

John Steuart Curry: Weathering the Storm was a fine art exhibition showcasing the tragedies and triumphs of an iconic American artist. With new research discovered about his life, the Muskegon Museum of Art curated and organized an ambitious exhibition telling the story of John Steuart Curry's life. I had the pleasure of leading the design and vision of the exhibition space, the catalog, merchandise, and a national marketing campaign. The exhibition gained global attraction with thousands of visitors from 46 states and 22 countries.

Creative marketing has been the bread and butter of my career. I enjoy taking complex information and turning it into something exciting, creative, and easy to digest.

Social Media

Social media is an opportunity to tell a story, connect with people, and build a community around your brand. I've managed social media accounts for both small and large brands across a diverse range of industries. My philosophy and mindset toward social media marketing is "Social media is intended to be social, not a digital billboard", so have fun with the content and use it to relate to your target audience.

Michigan State University

Over the course of the 2017 college football season, I partnered with Michigan State University Football to help run one of their most popular social media campaigns, the MSU Spartan Pet of the Game. I created everything from promotional graphics for social media, digital stadium displays, magazine ads, email blasts, and website banners.

I also managed the entire campaign by keeping engagement up, tracking analytics, scheduling posts, and communicating with weekly winners.

I’m a strategic thinker with a human-centered approach. I wholeheartedly believe that good marketing starts with understanding people first.

Campaign Strategy & Design

Marketing Goals • Target Audience Research • Market Environment • SWOT Analysis • Media Mix & Strategies • Messaging • Creative

View the Social Media Strategy

As a part of the "Of Course You Can" campaign at Muskegon Community College, our goal was to generate a sense of belonging and confidence throughout campus. I developed the idea and designed these giant name tags with words of encouragement and placed them along all of the sidewalks leading to campus buildings. Students loved them and quickly shared them on social media.

Marketing Campaign Video

With over a decade of experience in marketing, my focus has always been on building communities through creative and authentic connections.

Print & Digital Design

With an expansion that doubled the size of the museum, a map was needed to help visitors navigate the galleries. I designed this Visitors Guide as part of the new brand identity package.

Partnering with the local tourism bureau, Visit Muskegon, I designed a regional digital billboard campaign promoting the art museum during the spring of 2025. This impactful campaign drew attention to Muskegon from major regional cities such as Chicago, Grand Rapids, and Holland.

"Marketing is telling the world you're a rockstar. Content marketing is showing the world you are one." - Robert Rose

Website Design

Muskegon Community College

MCC's campaign landing page was created specifically for mobile users. Our research revealed 98% of prospective students use a mobile device to access and research colleges. In developing this page, I worked with a range of teams to create an accessible landing page that made the enrollment process easier for prospective students.

Family Farm & Home

During my time at Family Farm & Home, I managed the development and design of their new e-commerce website. User experience was top of mind when redesigning how customers navigate the website.

The versatile nature of the marketing industry is something I absolutely love. I never thought I would be designing museum exhibits, running a social campaign for a BIG 10 football team, or developing accredited marketing programs for a college.

Other Work

I also teach evening college classes in graphic design and digital marketing. In fact, I developed an entire accredited Digital Marketing degree program at Lake Michigan College in 2022.

Here are the classes I teach on a rotating basis:

• Muskegon Community College: Introduction to Illustrator

• Muskegon Community College: Introduction to Photoshop

• Lake Michigan College: Digital Marketing

• Lake Michigan College: Social Media Marketing

• Lake Michigan College: Digital Analytics

Thanks for taking a look at my portfolio!

Kristina Broughton

anchorsidedesign@gmail.com

(616)405-8555

CREATED BY

Kristina B.