Action Brief
Convince San Francisco Public Library (SFPL) that by integrating the SFPL app into the library card application process, they will improve accessibility, and enhance user experience, and promote zero-material digital approach. This initiative will allow patrons to access the library catalog, databases, and resources conveniently, supporting sustainability and visibility in the digital ecosystem (Fons ,2016 ; ).
Trends, Technology, Participatory Services
The trend of mobile apps in libraries is growing, with 37% of public libraries offering apps and 72% optimizing websites for mobile use (Doran-Myers, 2018). Participatory services like mobile apps enhance user engagement by providing access to catalogs, events, and digital resources (Doran-Myers, 2018).
Adding Library App as a Library Card Option
The idea is to integrate the SFPL app into the library card application process, enabling patrons to access digital resources seamlessly. This approach aligns with the zero-material business model, reducing physical costs and improving accessibility and user experience.
Goals and Objectives
The primary goal is to promote a zero-material business model by integrating the SFPL app into the library card process. Objectives include:
Who would benefit from the SFPL library app?
This initiative will help the general public, including patrons applying for or renewing library cards. It introduces the library app as an option, enhancing their access to digital resources (Vision 2030, n.d.).
The library mobile app would benefit the following groups:
Everyone:
According to survey data, library apps tend to appeal to younger audiences, including students and young adults, who are more likely to use mobile technology (Doran-Myers, 2018).
Young Adults and Students:
These tech-savvy groups often rely on mobile devices for accessing information and resources(Future Digital Economy, 2006). The app provides convenient access to catalogs, ebooks, audiobooks, event calendars, and other library services (Pianos, 2012).
Tech-Savvy Patrons:
Individuals who prefer digital solutions over physical visits to the library will find the app useful for accessing resources remotely (Pianos, 2012).
Patrons with Limited Mobility:
The app enhances accessibility for individuals who may face challenges visiting the library in person, allowing them to access resources and services from anywhere.
Parents and Families:
Features like event calendars and remote sign-up for events or library cards make it easier for families to engage with library programs (Doran-Myers, 2018).
Seniors:
While less likely to use apps, seniors who are comfortable with technology can benefit from features like large text options and easy navigation.
By integrating mobile apps into library services, libraries can meet the evolving needs of their patrons, improve accessibility, and enhance user experience across diverse groups.
Inspiration and Implementation
Inspiration comes from libraries like Denver Public Library and Multnomah County Library, which have successfully implemented linked data and mobile apps to improve user engagement (Fons, 2016; Doran-Myers, 2018).
Guidelines and Policies
Policies will ensure app integration aligns with SFPL’s strategic priorities, emphasizing accessibility, sustainability, and user experience. Guidelines will include app functionality, data security, and user privacy.
Timeline for Implementation
Implementation will occur over six months, technology proportion, staff training, marketing, and user feedback collection.
Marketing Strategy
The initiative will be marketed through the library website, social media, newsletters, and posters, targeting young adults, students, and tech-savvy patrons (Doran-Myers, 2018).
The marketing strategy for promoting the library mobile app includes the following approaches:
Online Marketing:
Library Website:
Advertise the app prominently on the library's website, ensuring visibility for patrons who visit the site for information or services(Doran-Myers, 2018).
Social Media:
Platforms like Facebook, Twitter, and Instagram to reach tech-savvy patrons, young adults, and students. Social media campaigns can highlight app features and benefits.
Newsletters (email subscription):
Include app promotion in library newsletters sent to patrons, emphasizing its convenience and features.
Offline Marketing:
Posters:
Display posters in library branches to inform visitors about the app and its functionalities.
Bookmarks:
Distribute bookmarks with app information to patrons borrowing physical books.
Event-Based Promotion:
Promote the app during library events and workshops, demonstrating its features and encouraging downloads.
By combining online and offline strategies, the library can effectively reach both existing patrons and new audiences, enhancing app adoption and engagement.
Evaluation and Expansion
Success will be measured through app download rates, user engagement analytics, and feedback surveys. SFPL will monitor performance by district to identify under-performance areas and adjust outreach accordingly. Quarterly reviews will inform continuous improvement. Expansion could include personalized app features, integration with other civic tools, and partnerships with city services to enhance digital inclusion and community impact (Rakshit et al., 2021; SFPL, 2024).
Conclusion
Adding the SFPL app into the library card application process is a forward-thinking strategy that aligns with the zero-material digital approach. It enhances accessibility, visibility, and user experience while promoting sustainability. By leveraging mobile technology, SFPL can strengthen its role in the digital ecosystem and meet the evolving needs of its patrons (Rakshit et al., 2021; Fons, 2016).
References:
Future Digital Economy Digital Content Creation, Distribution and Access - Conference Conclusions. (2006). In Future Digital Economy Digital Content Creation, Distribution and Access - Conference Conclusions. OECD Publishing.
Kallinikos, J., & Mariátegui, J.-C. (2011). Video as Digital Object: Production and Distribution of Video Content in the Internet Media Ecosystem. The Information Society, 27(5), 281–294. https://doi.org/10.1080/01972243.2011.607025
Pianos, T. (2012). EconBiz to go: Mobile search options for business and economics - developing a library app for researchers. Library Hi Tech, 30(3), 436–448. https://doi.org/10.1108/07378831211266582
Doran-Myers, M. (2018, April 18). Library Journal and SirsiDynix find that 2 in 5 public libraries offer a mobile device app to their patrons – Library Research Service. Lrs.org. https://www.lrs.org/2018/04/18/library-journal-and-sirsidynix-find-that-2-in-5-public-libraries-offer-a-mobile-device-app-to-their-patrons/?utm_source=chatgpt.com
Rakshit, S., Islam, N., Mondal, S., & Paul, T. (2021). Mobile apps for SME business sustainability during COVID-19 and onwards. Journal of Business Research, 135, 28–39. https://doi.org/10.1016/j.jbusres.2021.06.005
Fons, T. (2016). Making Libraries Visible on the Web. In Library Journal (Vol. 141, Number 13, pp. 44-). MSI Information Services.
Vision 2030. (n.d.). https://sfpl.org/sites/default/files/2024-03/ITEM-3.3-Strategic-Plan-FINAL.pdf