Project Brief
The assignment involves creating two company logos using the Quadradius Method through a structured process. First, students choose two animals with positive attributes and list these traits. They gather visual research on these animals, including photos, illustrations, and poses, then sketch six logos on grid paper—three for each animal using specified shapes. Next, they create a company profile for each logo, highlighting traits like regal, playful, or powerful. After approval, students scan the final two logos, convert them to digital format, and add type and colour to match the brand identity. Each logo is made in two versions with different typefaces and colours, resulting in four logos. These elements will be utilized for stationery, a website, and three other branded items. Finally, all project elements will be integrated into a comprehensive digital and print presentation layout.
Learning Objectives
The objective of learning the Quadradius System is to enable individuals to simplify the representation of animals and transform them into corporate symbols using a Swiss method that emphasizes precision and creativity. This system requires students to construct animal figures on graph paper, utilizing 1/2" squares, with shapes that must be easily recognizable as the intended animal. Students will engage in the design process by thinking about positive and negative space, using black or white shapes, and incorporating outlines or 'eye circles' as needed. The ultimate goal is to refine these designs for application with one or two colours in subsequent steps. Success will be evaluated based on accuracy, creativity, refinement, the design process, and the overall quality of the final pieces.
The Animals
The Rabbit
Attributes: The rabbit's charm, cuteness, and playfulness make Sweet Bunny Bakeshop & Café instantly appealing and memorable. Its association with celebrations allows creative customizations that complement the brand's aesthetic. The rabbit symbolizes the cafe's welcoming, fun, and inviting atmosphere.
The Mammoth
Attributes: Mammoths were undoubtedly giant creatures with unparalleled strength and power. Therefore, incorporating these highly regarded attributes of strength, reliability, endurance, and stability in its design would be an excellent advantage for Mammoth Warehouse and Logistics. By doing so, the company can confidently communicate its brand identity and values to its target audience, establishing a solid and lasting brand image.
Mood Boards
Sweet Bunny Bakeshop and Café
First Digital Proof
Company Profile
Sweet Bunny Bakeshop & Café, with its tagline "Sweet Haven for Sweet Tooth," offers a range of products and services, including coffee, hot and cold beverages, premium cupcakes, cakes, custom-designed cakes and cupcakes, pastries, desserts, baking workshops, and online orders. Competing with Dough Bakeshop, Phipps Bakery & Dessert Shop, Bake Shoppe, LA LA Bakeshop (Annex), and Blackbird Baking Co., Sweet Bunny differentiates itself through a unique visual identity, creative and photogenic products, an engaging social media presence, and a strong focus on quality and taste.
The bakeshop's three levels each feature distinct themes: a pink ground floor, a blue upper floor, and a bohemian-themed terrace, all curated to be highly Instagram-worthy. Targeting young adults, millennials, food and dessert enthusiasts, celebration planners, tourists, visitors, couples, friends, and families, Sweet Bunny provides a cozy and charming atmosphere ideal for gatherings.
At Sweet Bunny Bakeshop & Café, our mascot and overall company aim is to create a welcoming and delightful atmosphere. We strive to offer delicious treats and a friendly ambiance that fosters a sense of belonging. Sweet Bunny is more than just a mascot; it symbolizes our establishment, where customers feel part of a warm community. Whether you're a young adult, a millennial, a food and dessert enthusiast, a celebration planner, a tourist, a visitor, a couple, a friend, or a family, you're always welcome at Sweet Bunny.
Hero Logo
Hero's Mockups
Secondary Logo
Secondary Logo Mockups
Project Reflections
Creating a logo during the five weeks of working on the Quadradius System project was challenging and eye-opening. It helped me get better at simplifying animal images into business symbols. At first, it didn't seem very easy, but as I worked on it, it became more satisfying. I learned how to balance the empty and filled-in parts of the designs so they still looked like the animals. One of the most complex parts was keeping the designs simple while still showing the essential features of the animals. I could plan and prepare for my project by following a set way of doing things. It helps me better understand how things fit together and create different but recognizable symbols. The things I had to help me were essential, and I added some extra lessons on design rules. Getting feedback from other people helped me make my designs better. I found Adobe Express easy to use because of its similarity with Canva. I liked how easy it was to work with and how the final results looked. This experience showed me how important it is to keep designs simple, and it will help me with future branding and picture-making projects.