Now, its fans' favorite sports betting brand PROLINE will become the Ontario League's official sports betting partner.

This allows locals to legally bet on the NBA draft for the first time.

OLG is a provincial-run organization that provides Ontario with safe and regulated gambling, sports betting, and lottery offers, both online and in retail form. It also delivers bingo and other electronics to charity game centers. Crown Corporation's revenue is reinvested in the province, generating more than $55 billion in revenue for the local economy since 1975.

The deal will allow PROLINE users to bet on the 2022 NBA Draft for the first time in a safe and regulated environment. The draft will take place this Thursday, June 23 at 8 p.m. ET and will be broadcast on SportsNet and TSN. The recent agreement between the Crown Agency and the League is just another example of their impeccable relationship.

Crown and NBA will also work to create a unique experience in OLG's online sports book PROLINE+ and retailer PROLINE through this new partnership. A ground version of the sports book is available across approximately 10,000 locations in Ontario. And as part of the deal, OLG will leverage NBA betting data and incorporate official league marks and logos.

Dave Pridmore, OLG's chief digital and strategy officer, said the continuation of the partnership with the NBA would help Crown provide new attractive opportunities for basketball buffs. He also points out that the organization is more excited about offering more exclusive content to better people while proposing to bet on the NBA draft for the first time.

NBA International Gaming & Data Ventures Vice President Cooljit Sindar said the latest agreement with OLG is another example of the league's deep emphasis on long-term partnerships with Ontario regulators. He concluded by saying that the NBA is pleased to expand its partnership with the Crown to revolutionize the fan experience in Ontario's new age of sports betting.

A recent study found that ontarian sports enthusiasts quite like basketball when making bets online. New online operators in the province, part of the new iGaming market, reported that most players tend to bet on basketball. The study found that in April, basketball collected 27.6% of online bets and the NHL came close to second with 22.1%. 홀짝게임

Partnership with Other Major Leagues

In addition, Crown last week surprised baseball fans by announcing that the professional line brand will become MLB's official sports partner. This is the first sports betting partnership in the province. We will activate PROLINE through distribution rights to the league's official logo and cross-promotion between MLB digital and social channels.