Mission

Advance the fight against ALS by funding mobility solutions, amplifying ALS warriors’ stories, and mobilizing sports and music communities to take action.

We Exist To:

  • Put life changing mobility into the hands of ALS families
  • Activate sports, music, and media platforms to convert awareness into direct action
  • Turn storytelling into measurable funding and action

Strategic Partner

The Permobil Foundation

Global Mobility Partner with Proven Impact

BEAT ALS has entered an official partnership with The Permobil Foundation, a global leader in mobility solutions for individuals living with ALS and other mobility-limiting conditions. This partnership allows BEAT ALS to deliver immediate, measurable impact — not awareness alone.

Collaboration Items:

  • Cross-promotion and awareness initiatives
  • Wheelchair surprise moments and live event activations
  • Direct mobility support for ALS warriors and their families

The Permobil Foundation provides critical financial assistance and product support to individuals who have been denied coverage by insurance, helping restore independence, dignity, and quality of life. Permobil chairs are widely recognized as industry-leading mobility solutions, allowing users to live with greater freedom and normalcy.

The Permobil Foundation has:

  • Supported 550+ nonprofit organizations
  • Helped 7,000+ individuals denied by insurance gain access to life-changing mobility solutions
  • Provided 2,700+ ALS warriors with Permobil chairs and essential parts
The Permobil Foundation
Why does this make BEAT ALS uniquely positioned to succeed? Because of these relationships, BEAT ALS has access to stages most foundations never reach. - Matt Stillwell

The Plan

Mobility Impact

  • Permobil Chair Giveaways
  • Target: 4 Chairs Each Year
  • Average Value Per Chair: $60,000

Platform Events

  • College & MLB Partnerships
  • Music
  • Gala
  • Annual Reach
  • Media Impressions

Storytelling Engine

  • Stories, Films and Documentaries
  • Athlete and Artist Driven Content
  • Ongoing Donor Engagement

2026 Schedule

March 1 - Keith LeClair Classic - Greenville, NC

  • Permobil Chair Giveaway
  • ECU v WCU
  • Expected Attendance: 5000
  • Estimated Total Reach (3/1 Activation): 75,000–120,000+ unique individuals across live attendance, ESPN+ streaming, radio, and digital platforms.
  • Estimated Total Impressions: 150,000–300,000+
  • Sponsorship Opportunities: Presenting/Supporting/Local

April 10 - BEAT ALS 4th Chair Event - Clemson, SC

  • 4th Chair Event & Permobil Chair Giveaway
  • Clemson v UNC
  • 4th Chair Estimated Revenue: $50,000-$75,000
  • Expected Attendance: 6000
  • Estimated Reach: Estimated Total Reach (4/10 Activation): 85,000–150,000+ unique individuals across live attendance, radio, and digital platforms.
  • Estimated Total Impressions: 170,000–350,000+
  • Sponsorship Opportunities: Presenting/Supporting/Local

June 2 - MLB's Lou Gehrig Day - Seattle, WA

  • 4th Chair Event & Permobil Chair Giveaway
  • Seattle Mariners v New York Mets
  • Expected Attendance: 48,000
  • Estimated Total Reach (6/2 Activation – Seattle): 2.2M–2.5M+ unique individuals across live attendance, ESPN national coverage, radio, and digital platforms.
  • Estimated Total Impressions: 3.5M–6M+
  • Sponsorship Opportunities: Presenting/Supporting/Local

Sept 19 - Bob Waters Weekend - Cullowhee, NC

  • Expected Attendance: 12,000
  • Estimated Total Reach (9/19 Activation): 45,000–70,000+ unique individuals across live attendance, ESPN+ streaming, radio, and digital platforms.
  • Estimated Total Impressions: 75,000–150,000+
  • Sponsorship Opportunities:  Presenting/Supporting/Local

TBD - BEAT ALS's 4th Chair Gala - Nashville, TN

  • Expected Attendance: 300-500
  • Estimated Total Reach (Nashville Gala): 150,000–285,000+ unique individuals across live attendance, Nashville TV, radio, and digital platforms.
  • Estimated Total Impressions: 300,000–600,000+
  • Sponsorship Opportunities:  Presenting/Supporting/Local

Impact Statement

BEAT ALS reaches more than 3 million individuals annually through a national platform spanning professional sports, collegiate athletics, music, broadcast media, and digital storytelling. Through strategic partnerships and live activations, BEAT ALS converts awareness into direct, measurable impact — delivering life-changing mobility solutions to ALS families while elevating the visibility of partners committed to purpose-driven action.

  • Annual Unique Reach: 3.1M-3.3M
  • Annual Impressions: 3.2M-4.3M
  • Major Events: 5 National & Regional Activations
  • Platforms: ESPN, ESPN+, MLB, NCAA, TV, Radio, Digital

Programming

BEAT ALS Presents 4th Chair

One empty chair. One story. One reason to act.

Each 4th Chair moment culminates in a Permobil mobility giveaway to an ALS family.

BEAT ALS Presents 4th Chair

Permobil Chair Giveaways

Permobil is a global leader and premier manufacturer of advanced power wheelchairs, providing mobility solutions that restore independence and dignity to individuals living with ALS and other mobility-limiting conditions. Through our partnership with The Permobil Foundation, BEAT ALS will help promote and execute Permobil Chair Giveaways, placing life-changing mobility solutions directly into the hands of ALS families. This program will launch in Greenville, North Carolina, with a chair giveaway at the Keith LeClair Classic, prior to the East Carolina–Western Carolina baseball game. Additional giveaways will be held at the Clemson v UNC baseball game (4/10), Seattle Mariners v New York Mets (6/2), and Western Carolina v Presbyterian football game (9/19). These moments unite community, media, and purpose while delivering immediate, life-changing support. to individuals living with ALS.

Vanderbilt University

Our Story

The 723 Foundation was founded by country music artist and former college baseball player Matt Stillwell as a platform to support ALS-related causes. Stillwell played for legendary Western Carolina coach Keith LeClair, who succumbed to ALS at the height of his career. Coach LeClair’s resilience, faith, and leadership left a lasting impact on Stillwell and sparked what has become a growing movement honoring LeClair’s legacy. In November 2019, Stillwell officially launched the 723 Foundation through the LeClair Legacy — a golf tournament and gathering at Bear Lake Reserve created to celebrate Coach LeClair’s life and impact. Shortly thereafter, the COVID-19 pandemic paused the Foundation’s momentum. In August 2025, a chance meeting with Staci Galentine reignited the mission. The story of her late husband, Bryan “Wayne” Galentine, revealed a powerful connection between ALS and music — a missing piece that brought renewed clarity and purpose to the Foundation’s work. That connection has since led to meaningful partnerships with organizations such as ESPN and The Permobil Foundation, while uniquely bridging the worlds of college baseball and country music. These relationships have significantly expanded both the reach and vision of the Foundation. The 723 Foundation now operates as BEAT ALS — a name chosen to be instantly understood, instantly recognizable, and singularly focused on the mission: to support ALS families, advance awareness, and drive real impact.

If you're going to put your name on something, make it your best work. - Keith LeClair
Keith LeClair

Matt's Testimony

I’ve watched ALS take physical strength away, but I’ve also witnessed it reveal extraordinary courage, faith, and love. Those experiences changed me forever — and they’re why BEAT ALS exists. - Matt Stillwell

Why BEAT ALS Is Different

  • Founder Led with Real Platforms
  • Not Awareness-Only - Direct Mobility Impact
  • Sports + Music + Media Reach
  • Authentic, Long-Term Storytelling

How You Can Help

  • Event Sponsorships
  • Chair Funding
  • Founding Donor Circle
  • Corporate Partnerships

What Success Looks Like

  • ALS Families Helped Annually
  • 5-7 Events Per Year
  • Million Impressions
  • National Recognition For Partners

Funding Impact

  • $60,000: 1 Permobil Chair
  • $150,000: 1 Major Event + Permobil Chair
  • $500,000: Yearlong Program Partner

Team

  1. Founder: Matt Stillwell
  2. Marketing & Sponsorships: Playbook Consulting
  3. Public Relations: Kremer Communications
  4. Advertising/Marketing Agency: HLK
  5. Legal: Derek Crownover (Loeb & Loeb)
  6. Partner: Permobil Foundation

The LeClair Legacy

The story that started it all.