BEERVANA MEDIA KIT 2024 August 23 + 24 at Sky Stadium

CONTENTS

  1. About Beervana
  2. Press Approved Images and Queries
  3. Facts and Stats
  4. Highlights for Beervana 2024
  5. 2024 Food Highlights
  6. Our Journey to Zero Waste
  7. Great Beers, Good Influence
  8. History of Beervana

ABOUT BEERVANA

Expand your mind and enter the immersive beer wonderland that is Beervana. As New Zealand’s ultimate celebration of good beer, a new experience awaits around every twist and turn. This two-day festival at Wellington’s Sky Stadium is a not-to-be-missed event for beer lovers and the beer curious alike!

Last year there were more than 14,000 people through the gates, with both day sessions completely sold out. This year we’re expecting around 50 breweries, 300 different beers, and 20 delicious food outlets.

While Beervana celebrates the creativity, ingenuity, and skill in the local brewing scene, it’s also unique among New Zealand beer festivals for its inclusion of international breweries.

Beervana is proudly presented by Liquorland.

Dates: Friday 23 + Saturday 24 August

Session times: 11am - 4pm or 6 - 11pm

www.beervana.co.nz

PRESS APPROVED IMAGES AND QUERIES

For any media enquiries please contact:

Gillian Monahan / Alex Coogan-Reeves

Wellington Culinary Events Trust

E: media@beervana.co.nz

Ph: +64 27 2884 911 / +64 20 4183 7695

BEERVANA STATS AND FACTS

  • 14,557 - The number of beer lovers who attended Beervana last year
  • 792 - The number of kilograms of CO2 saved in 2023 through our waste reduction methods.
  • 30 - The percentage of ticket purchasers in 2023 that were female.
  • 29 - The percentage of ticket sales from outside the Wellington region
  • 23 - the number of years Beervana has been running for (under various guises)

2024 BEERVANA HIGHLIGHTS

International Brewers

  • This year we’ll have more international exhibitors than any iteration since the pandemic with the return of the Beervana International Invitational for the first time since 2019.
  • This initiative started in 2014 and has seen the festival host brewers from the USA, Japan and UK.
  • This year we’ll be celebrating the breadth, creativity and expertise of German beer, with a number of breweries from Germany exhibiting.
  • Schneider Weisse, who have been brewing their weissbier (wheat beer) since 1872, will be visiting from Bavaria. They'll be joined by Schneeeule from Berlin, who will be showcasing Berliner Weisse - a brewing style they’re known internationally for reviving.
  • Australia will also be well represented with Sunshine Coast bringing across four breweries.
  • Moffat Brewing, Brouhaha and Blackflag are returning from 2023, while Coolum Beer Co. are here for the first time.
  • Kiwi expats-done-good One Drop Brewery (Sydney, AUS) will also return after their popular appearances at the previous two festivals.
  • All of the Australian breweries were extremely popular in 2023, selling out all their beer in the last session.
  • International breweries have used Beervana to get their beer in front of Kiwi audiences and the four returning Australian breweries all sell their beer through NZ retailers subsequent to their festival appearances.

Birthday Beers

  • Beervana is often a place where NZ breweries like to celebrate big milestones and this year is no different.
  • Duncan’s Brewing Co. are festival favourites bringing plenty of colour and fun to the event. Last year their stand featured a DJ on-site and a special brew made in partnership with food rescue organisation Kaibosh. This year they’ll be bringing the party vibes to the concourse as they celebrate their 10th birthday in style with plans for a Crocodile Bike and of course, cake!
  • It’s also a big milestone for Beervana, the 2024 festival will be the 10th iteration operated by Wellington Culinary Events Trust.

Something for Everyone

  • You don’t have to be a beer drinker to have a good time at Beervana. Over the past few years the festival has seen huge growth in sales of non-alcs, ciders, alcoholic ginger beers and beer-based cocktails.

Meet the Brewer

  • In a first for 2024 groups of 10+ can book an exclusive meet and greet with a brewer. They'll arrive at Beervana early, hear about the brewer’s beer story, try their brews and get their tips on getting the most out of Beervana. There are only four of these sessions each day.

New Kids on the Block

  • Each year we support three newcomers to the Aotearoa brewing scene with this stand, making it easier for them to get involved in the festival.
  • Several New Kids On The Block alumni have returned in subsequent years with their own stands including Bad Ass Beverages, Puhoi Beer and Shining Peak.
  • Two breweries have been confirmed for the NKOTB stand this year so far: Rudd House, who launched their brewery after winning a Dunedin home brew competition, and TwoFold, a brand new brewpub in Parnell.

Creativity on the Concourse

  • Over the years we’ve encouraged exhibiting brewers to showcase their creativity at their stand. We've had secret dance halls, giant D&D installations, an alpine gondola, a jail house, indoor beer gardens, scavenger hunts, a Dunedin-themed dive bar, and someone even wanted to bring in a cow one year!
  • This year we’re putting something on the line for the first time with breweries set to battle it out for the title of “Best Stand” with festival-goers voting for their favourites.

2024 FOOD HIGHLIGHTS

Beervana is renowned for its food offering as much as the amazing beer served. This year we’ve got a number of returning favourites as well as some exciting new options to make sure festival-goers will be able to enjoy delicious bites with their brews.

  • Ansum Pasty Company (new to Beervana) - This Auckland-based business have been hand making pasties since 2020. The perfect meal that fits in your hand.
  • Boulcott Street Bistro - One of Wellington’s most iconic eateries is back for another year with classic Kiwi Whitebait Sarnies.
  • Common Good Coffee (new to Beervana) - More than just great coffee. They exist to support work that sparks good in places of extreme poverty and modern slavery.
  • House of Dumplings - Another Wellington institution, their dumplings are handmade from scratch with locally sourced ingredients.
  • Kāpiti Ice cream (new to Beervana) - Those looking for a sweet treat won’t be disappointed with Kāpiti on-site serving their world famous ice cream.
  • Mahurangi Oysters - Among the food highlights in the last couple of years, the team from Mahurangi are back with freshly shucked oysters.
  • Wasabi Chicken (new to Beervana) - Their Korean Fried Chicken is set to be a perfect beer match.

OUR JOURNEY TO ZERO WASTE

Five years ago, we enacted the festival’s first Waste Reduction Policy with the goal of reducing the impact Beervana has on our natural environment.

This immediately led to some big increases in recycling and composting, but we felt we could take it even further and in 2021, we enlisted Wellington Waste Managers (now Nonstop Solutions) to work with Sky Stadium on our waste minimisation plan.

Last year we had an 85% resource recovery and reduction rate, up from 83% in 2022. We continue to have an aspirational goal of “zero waste to landfill” and aim for an even better result this year.

GREAT BEER, GOOD INFLUENCE

Beervana like beer itself is for EVERYONE and we’re committed to promoting a healthy, inclusive, diverse beer community with healthy, open and challenging conversations, which confront sexism, misogyny, racism and hatred.

One of the ways we do this is through support of the Pink Boots society, an international non-profit organisation supporting women and non-binary people working in the brewing industry.

They’ll once again have a donated stand pouring special collaboration brews.

RESPONSIBLE DRINKING

As organisers of Beervana, one of New Zealand's longest-running beer festivals, the Wellington Culinary Events Trust strives to create a safe and fun environment where all people, regardless of gender, ethnicity and sexual orientation are able to discover and enjoy craft beer.

Attendees of Beervana are expected to abide by the below Behaviour Policy. It's simple. Don't be a dick. Look after each other.

HISTORY OF BEERVANA

Beervana started as the New Zealand Beer, Wine and Spirits Council's NZ Beer Expo in 2001 which featured events all over Wellington celebrating the growing NZ Beer Industry.

The BrewNZ Beer Expo then turned into The Great New Zealand Beer Show which in turn evolved into Taste BrewNZ at the Wellington Town Hall all the way through to The Brewers Guild of New Zealand creating "Beervana". The festival was sold to then Guild president David Cryer, who in 2011 moved it out of the town hall and into the Wellington Regional Stadium.

The Wellington Culinary Events Trust bought Beervana in 2015 taking the festival around the full loop of the stadium and attendance from 7000 people in 2014 to more than 14,000 last year.

WANNA KNOW MORE?

Gillian Monahan / Alex Coogan-Reeves

Wellington Culinary Events Trust

E: media@beervana.co.nz

Ph: +64 27 2884 911 / +64 20 4183 7695