One specific collaboration that has become a permanent flavor offering is their P.O.G. that was created in collaboration with Evan Mock, a professional skateboarder, model, and actor who is originally from Hawaii.

This is a great example of influencer marketing. This role of ambassador that they have created for these influential people is very beneficial for them and their social media presence because not only does the JuneShine account post about it, but their collaborator does as well, increasing the reach of the promotion and helping their sales and overall growth as a brand.