The museum exchange has one purpose: to bring the beauty and mastery of great works of art to as many people that can see it. By connecting new technologies and advancing capabilities in art conservation and multi-media experiential entertainment, humanity now has the ability to not only document knowledge, mastery, and experiences, but can now share these artifacts in great detail with the greater population itself.
Art has the uncanny ability to set the mind free. The problem is that most of the greatest examples are held in secure places, privately and publicly. For the most part, the objects that speak to the most are only accessible to the few.
There is a well of people ready and waiting to be inspired, who have been kept from exposure to these masterpieces due to economic barriers. Capitalism and colonialism have dictated that high end art is only for the viewing pleasure of a certain strata of humanity. The Museum Exchange proposes that we break down these barriers and plant the seeds of what makes artwork transformational in new ground; for a new generation.
We have an opportunity to up-level modern human creativity on a large scale by offering a connection to the past. The discipline, time, transformation under pressure, and dedication evident in a master work of art is not generally accessible to these eager minds. We now have the technology and capability to offer real nutrients as we explore the process and outcome of human creativity over thousands of years.
The Museum Exchange also opens a reflective dialogue on traditionally revered artwork within a historical context. In projection of the work using immersive technology, not only do we view the artwork in its static state, but it can be presented with historical content in consideration of the cultural influence of the artwork as well as the artist. We can offer access to students, non-profits, corporations, with the intention of revisiting critical times in art and history, informing our political and cultural choices today.
Imagine, bringing O'Keefe's Black Cross, a jewel of New Mexico, back to the lands where it was created, with honor to the artist and the people of this land. Black cross is no longer hidden in a museum in downtown Chicago, Illinois.
Anyone from New Mexico, whose eyes see these sunsets daily, whose feet have walked this land, whose soul knows these skies, whose family traditions are in the light of, or under the shadow of the cross, will be able to see their experience in this painting. The actual power of viewing art in alternative contexts than a stark and hands-off museum atmosphere brings the temple experience to new locales.
These new capabilities also allow private collectors to show and admire their work without having to invite anyone into their personal space. With the help of historians, we can piece together art that has been scattered throughout the land to be viewed together once again. Art lost to vaults, thieves and time, or work too expensive or fragile to move, now have the freedom to be seen by everyone.
Contact The Museum Exchange
David Servoss, Producer email: david@threegoldtree.com phone: 646-418-5463