OVERVIEW

For a decade, Grady Jarrett has stood as a cornerstone of the Atlanta Falcons. Hailing from Conyers, Georgia, he’s the epitome of what it means to be a Falcon. But after a devastating knee injury in 2023 cut his season short, the veteran defensive tackle faced the grueling challenge of rehab to just get back on the field for his 10th season. With every step of his recovery, Jarrett reflects on the defining moments that have shaped his journey and what leaving a legacy in Atlanta truly means to him.

With unwavering strength and a heart dedicated to giving back to the community that raised him, the Falcons' 2024 Walter Payton Man of the Year has become a role model for all who cross his path. To offer a glimpse into the journey of his year-long rehab and determination to return to the field, the Falcons' in-house video production team, editorial staff, and photographers followed Jarrett every step of the way, capturing the moments that not only rebuilt his body but reinforced his legacy.

Through a large team effort, the final results of this project touched several mediums ranging from three feature articles, bite-size social media content, a longform video, app experience and photo galleries.

THE STRATEGY

Goals

• Create strong, helmet-off content to showcase the athlete off the field.
• Resonate with fans of the team, and document Grady Jarrett's parallel journey of recovery to reach Year 10, but also all the moments that cemented his legacy.
• Produce quality longform video content to build our audience on YouTube, and an interactive experience on the website and app.
• Expand our reach to go beyond just NFL fans through multiple different mediums.
• Create a top of the line multi-media experience to tell Grady Jarrett's story successfully on several different platforms.

THE VIDEO

the stories