NOCO OWlz Social media

NOCO OWLZ SOCIAL MEDIA GROWTH

From May 2023 to October 2023 I worked as the in season Social Media Coordinator for the Pioneer League baseball team, the NoCo Owlz. In my time here I developed skills in short form video production, social media marketing, and gained experience working for a professional sports team.

Instagram Growth: 12% in a four month period

Twitter Growth: 5% in a four month period

Facebook Growth: 5% in a four month period

Average Growth: 7% across all channels through the season

MIC'D UP MONDAY

The most successful social media series that I completed in my time with the Owlz was Mic'd Up Monday. Every Monday a new mic'd up practice or game was posted on Instagram. This series caught the attention of the league and was heavily promoted.

IN GAME UPDATES

One of my main jobs was to give fans live updates of games, both home and away. In order to keep fans engaged it is crucial to come up with creative ways to give updates. I used a mixture of live video and photo, but the most successful and engaging form of live updates was through players in the dugout. This was a unique way to give in game updates as well as connect fans to their favorite players.

EXAMPLE