A little about me
I'm a strategic digital marketer with a passion for building brands and driving organic and genuine digital engagement, while aligning everything with the brand's values. At my core, I am driven by creating meaningful impacts that touch the hearts of the audience. My professional journey has included serving as an Associate Brand Manager at Beardo.
Some of my relevant key highlights are: 1) Directing and crafting the entire social media content strategy for @HumansofBeardo 2) Envisioning and launching Beardo's first ever "About Us" webpage 3) Ideating and drafting the content (text and visual content) for 15+ ecommerce product landing pages 4) Orchestrating end-to-end new product development processes that have included packaging design, artwork design and review, costings, and go-to-market strategy (GTM) 5) Shooting and editing event promotional videos
Combining experience in end-to-end product development, content creation across various platforms, and managing the P&L and performance metrics, I possess broad expertise across branding touchpoints, demonstrating a deep understanding of how brands operate successfully.
I am also a seasoned music producer and artist with over 10 years of experience, and have released 30+ songs and 3 albums to date. My background (and professional degrees) in music production and video creation (I am a YouTuber as well with 47k+ views) gives me a unique lens for crafting catchy and organic content along with data-driven strategies that deliver results. The blend of these skills has given me the ability to craft originally produced end-to-end content (visual and audio) experiences.
I am also proficient with various tools such as Power BI, Amazon Business Analytics, Helium 10, Google Analytics, Microsoft PowerPoint, Excel, Canva, DaVinci Resolve, Ableton Live, and skilled in areas like SEO (SEO Certified), among others. This enables me to use data and metrics to guide and understand the performance side of things as well and craft content accordingly.
Background and Education
MBA (PGDM) - MICA, Ahmedabad (Marketing & Communications) (2022-2024) (where my love for marketing and branding increased tenfold!)
B.Sc. Physics (Honors) - DIT University, Dehradun (2017 - 2020) (where my love and comfort with data, analytics and numbers comes from)
Class XII (CBSE) - Tagore Public School, Prayagraj (2017)
Class X (ICSE) - St. Joseph's College, Prayagraj (2015): Sole winner of "All-Rounder Award" for 7 consecutive years ('05-'12) (the only student to win this equivalent award for 7 consecutive years). I was an extremely proactive student and throughout my school life, I garnered 450+ certificates (150 certificates of merit).
I have also been fortunate when it comes to traveling and have an intense passion for it and the fresh perspectives it provides. I have travelled to over 9 countries and also hold a B1/B2 US Visa.
Snapshot
Some of my previous work at Beardo (@HumansofBeardo):
All content published from September 2024 to February 2025, including every post, reel, and story, was supervised and managed by me: https://www.instagram.com/humansofbeardo/
That's it for now. For any additional queries kindly do reach out! chitrangadshukla24@gmail.com
LinkedIn: https://www.linkedin.com/in/chitrangadshukla/