Adobe Express Enterprise getting started guide

Introduction

Welcome to Adobe Express

Adobe Express helps ensure every employee creates standout content with brand integrity using locked templates and brand kits. Integrated with Creative Cloud and the Adobe ecosystem (Acrobat, AEM Assets, and soon Workfront), Adobe Express enables creative teams to provide always-up-to-date, reusable templates—accelerating content workflows with Adobe tools your organization may already use. Adobe Express also includes features powered by Adobe Firefly, ensuring commercial safety.

Who This Guide is For

  • Enterprise Administrators – Managing user access and setup
  • Creative Teams – Building reusable templates and setting up brand kits
  • Marketing, Sales, and HR Teams – Using reusable templates for brand consistency

Step 1: Setting up Adobe Express for Your Organization

Access & Licensing

  1. Ensure Users Have Access: Assign Adobe Express licenses through the Adobe Admin Console.
  2. Enable Just-in-Time Provisioning: Allow employees to gain access without IT intervention by turning on Just-in-Time provisioning in the Admin Console.

Step 2: Understanding Brands vs. Creative Cloud Libraries

What is a Brand in Adobe Express?

A Brand Kit in Adobe Express includes:

  • Logos
  • Colors & Color Palettes
  • Fonts
  • Templates
  • Assets

Purpose: Ensures non-design teams stay on-brand when creating content, leveraging features such as the "One-Click Apply Brand" feature.

Note: Brand and Libraries are available across all Creative Cloud apps.

What is a Creative Cloud Library?

A Creative Cloud Library stores and shares:

  • Colors & Color Palettes
  • Fonts
  • Assets
  • Templates

Purpose: Enables teams to store, organize, and manage reusable assets across Adobe apps, maintaining brand consistency.

Note: Brand and Libraries are available across all Creative Cloud apps.

Note: Brand and Libraries are available across all Creative Cloud apps.

Key Differences between Brands & Libraries:

Brand Kits: Created exclusively in the Adobe Express app and viewable across Creative Cloud apps. They allow users to quickly apply brand identity to content in Adobe Express using the "One-Click Apply Brand" feature. Brand Kits can only be created in Adobe Express.
Creative Cloud Libraries: Created in Creative Cloud apps such as Photoshop, Illustrator, InDesign, or Adobe Express, they store and organize reusable assets across Adobe apps. Libraries can also be easily converted into a Brand Kit in Adobe Express.

Tip : If you have too many elements, you can easily create a Library and convert it into a Brand in Express.

Step 3: Setting Up Your Brand Kit in Adobe Express

  1. Navigate to Brands in Adobe Express and click Create Brand.
  2. Set brand colors by selecting primary and secondary colors.
  3. Save and apply—team members can now instantly use these brand elements.

Convert a Creative Cloud Library into a Brand Kit:

  1. Go to Your Stuff > Libraries > Browse Library.
  2. Select the desired library and click the three-dot menu.
  3. Select Use as Brand to convert the library into a Brand Kit.

Step 4: Creating and Organizing a Creative Cloud Library

Creating a Creative Cloud Library

  1. Open any Adobe app (e.g., Photoshop).
  2. Navigate to Window > Libraries.
  3. Click the + icon to create a new library.
  4. Add assets by dragging and dropping them into the library.

Organizing Elements Efficiently

  • Folders & Groups: Structure assets by category by using custom groups available in Adobe Home.
  • Clear Naming Conventions: Use descriptive names.
  • Shared Access: Share libraries with team members via Adobe Cloud using user groups.

Tip: You can organize libraries in Creative Cloud Desktop

Access Libraries in Adobe Express: Go to Your Stuff > Libraries where your pre-set custom groups will appear for automatic organization of assets.

Step 5: Creating Adobe Express Templates for Reuse

Creating Custom Templates

  1. Design Your Template: Open Adobe Express and start a new file. Design your layout with text, images, and brand elements.
  2. Save as Template: Click Share > Make a template. Store in either a Brand or Library.

Organizing Custom Templates

Custom templates can be stored directly in Brands or Libraries.

If departmental access is needed, we recommend creating different Brands and sharing the brand directly with your group of users.

  1. Create and Save Templates: Store templates in the appropriate Library or Brand for quick and easy access. Apply restrictions to ensure templates adhere to approved brand elements, maintaining consistency across designs.
  2. Share Brand / Library with Users: Grant access to relevant team members so they can easily access templates in Brands or Libraries section. This ensures seamless template reuse while granting the right access to the right group of users.

Note: Storing templates in Brands makes it easier for end users to find them. We recommend converting Libraries to Brands and using them in Express.

Step 6: Using Templates in Adobe Express

When users log in, they can access templates as follows:

  1. 1. Navigate to Brands or to Your Stuff > Libraries.
  2. Select the relevant template and start designing.
  3. Templates help maintain brand consistency while reducing design time.

Step 7: Using Brand Kits in Adobe Express

Users can effortlessly apply brand kits to a new file or an existing template by following these steps:

  1. Create a new file in Adobe Express or open an existing template.
  2. Access brand colors and fonts from the Brand Panel.
  3. Apply brand colors using the Color Picker.
  4. Choose brand fonts through the Font Picker.

Frequently Asked Questions (FAQ)

Q: Can I edit Creative Cloud Libraries from Adobe Express? A: Yes, you can edit your libraries directly in Adobe Express.

Q: How do I share brands and libraries with external contractors? A: Use public links for read-only access, ensuring copyright compliance.

Q: How do I share brands and libraries with groups of users? You can share directly with the user. You can also set up user groups in admin console to and type the user group name directly into the sharesheet.

Q: Where can I find brand-approved templates? A: Go to Your Stuff > Brands or Your Stuff > Libraries or Your Stuff > Projects. Depends on how your team has setup templates.

Q: Can I edit templates without breaking the brand style? A: Yes, designers can add restrictions to templates so you can adjust content within approved guidelines.

Resources:

Adobe Express User Guide