This page contains a collection of all the Analytics Rockstar content shared at Adobe events over the years, so you can learn from all of your rockstar peers!
Starting in 2024, Rockstar tips & resources are documented in a new way at https://adobeanalyticsrockstar.com/best-analytics-tips/
Jenn Kunz, 33 Sticks
- Tip: Fallouts and Funnels and Recreating the Full Path Report via the Flow Visualization with some Excel magic: TEXTJOIN() 😳
- View Jenn's blog post on this here
Frederik Werner, DHL
- Tip: Keeping track of goals using the Linearity Indicator in Analysis Workspace
- View Frederik's blog post on this here
Analytics Rockstars presented at Adobe Summit during our first-ever Rockstars Hall of Fame session. Watch below!
Meghan Powers, CarMax
- Creating an automated click overlay analysis
Halee Kotara, Blast Analytics
- Use Analysis Workspace to Streamline the QA Process
Till Buettner, DHL
- Self-explanatory dashboards using Adobe App Builder
David Geist, Truist
- Tip 1: How to build an Analysis Workspace sales funnel in 5 minutes
- Tip 2: Include internal marketing channels for more complete attribution
- Watch the tips presentation here
Jennifer Dungan, Torstar
- Tip 1: Data documentation
- Tip 2: Date annotations in Workspace
- Watch the tips presentation here
Scott Meads, Origin
- Tip 1: It's classified: Offline data in an Online world
- Tip 2: Product string: More than just products
- Watch the tips presentation here
Selin Can, Commonwealth Bank
- Tip 1: Calculation of 6 weeks average sales for rolling sales week
- Tip 2: Automatically calculate number of days that a campaign is live
- Watch the tips presentation here
US
To see all the US Rockstars in action, watch the full session recording below.
Audrey Salerno, Cars.com
- Tip 1: Calculate how many [ X ] before a visitor’s first [ Y ]
- Tip 2: Log data issues, site changes, and marketing events in Adobe Analytics
- Learn more about both tips and hear from Audrey herself here
Ben Meck, Aetna.com
- Tip 1: Connect Telesales and Online Experience
- Tip 2: Measure How Your Offline Campaign Traffic Engages Online
Dave Gatdula, Toyota
- Tip 1: Analysis Workspace: The Rich Text Editor and Formatting Like a Boss
- Tip 2: Analysis Workspace & Crispy Visuals
Jenn Kunz, 33 Sticks
- Tip 1: Use Virtual Report Suites to Reduce Server Calls…and use a Numeric Event to still get local currency
- Tip 2: Create Custom Reports with Activity Map Region/link
EMEA
To see all the EMEA Rockstars in action, watch the full session recording below.
Piermarco Burrafato, Elsevier
- Tip 1: Apply a monthly unique visitor ratio to behavioral personas to accurately evaluate user growth. Learn more
- Tip 2: Trend time-based cohorts to KPIs to discover the “aha moment” for your customers. Learn more
Chris Leyland, Sky Betting & Gaming:
- Tip 1: Creating Weekly Average Calculated Metrics
- Tip 2: Creating Rolling Weekday Averages with Calculated Metrics + Date ranges
- Learn more about both tips + a bonus tip
Urs Boller, Raiffeisen Switzerland:
- Tip 1: Processing Rules Inspector
- Tip 2: Adobe Analytics Documentation 2.0. Learn more
US
To see all the US Rockstars in action, watch the full session recording below.
Meghan Powers, CarMax
- Tip 1: Create an automated click overlay by leveraging ReportBuilder and DTM.
- Tip 2: Expand the click overlay to visually align conversions and CTAs on a page.
Halee Kotara, Blast Analytics & Marketing
- Tip 1: Use Analysis Workspace to streamline the QA process of mobile app and web data.
- Tip 2: Set and measure targets for your KPIs based on historical growth.
Kerri Adcock, National Instruments
- Tip 1: Combine the powers of classifications, sub-classifications, and classification rules for a highly governed data strategy.
- Tip 2: Use the data from Adobe Target activities to create segments and calculated metrics that further expand the integration with Adobe Analytics.
David Berger, TIAA
- Tip 1: Leverage Calculated Metrics and the Fibonacci sequence to create a super-powered engagement score.
- Tip 2: Use internal search to identify SEO and paid search opportunities.
Audrey Salerno, Cars.com
- Tip 1: Segment visitors by their level of re-engagement to measure new visitor retention.
- Tip 2: Trend visitor engagement metrics with custom rolling date ranges that bind the visitor retention segments to individual months.
Matt Botta, Jet.com
- Tip 1: Manipulate some advanced functions to better analyze your product assortment via Calculated Metrics.
- Tip 2: Incorporate nested IF functions in a calculated metric to understand if you are on pace to hit your end-of-month goals.
EMEA
Urs Boller, Raiffeisen Switzerland
- Tip 1: KPI Summary Table. Learn more
- Tip 2: "The Speaking Dashboard". Learn more
Piermarco Burrafato, Elsevier
- Tip 1: Use of Date Ranges to Split Monthly Active Users into New, Retained, Resurrected, and Churned Users. Learn more
- Tip 2: Use a "Month Selector" to Properly Calculate Retention Metrics
Amit Kanakrai, EE
- Tip 1: Use Adobe Analytics to track online recommendations from a multi-channel tool
- Tip 2: Connect app data from screen views and actions for a complete view
US
To see all the US Rockstars in action, watch the full session recording below.
David Bressler, Net Conversion
- Tip 1: When event data is missing — leverage statistics, page views, and correlation analyses to fill in the gap
- Tip 2: Create a calculated metric that truly shows average page load time
Brad Millett, Blast Analytics & Marketing
- Tip 1: Use data from your Activity Map to automatically fill in data gaps
- Tip 2: Define and visualize your customer’s journey
Hila Dahan, 33 Sticks
- Tip 1: Connecting the disparate dots along a customer’s journey is difficult
- Tip 2: Democratizing analytics data with an integration with Slack
Rob Adams, W.W. Grainger
- Tip 1: Analyze the success of these algorithmically presented products (Adobe Target + Analytics)
- Tip 2: Take advantage of time-parting functionality to break up “business days” from “non-business days”
Prolet Miteva, Autodesk
- Tip 1: Go where your users are and give them data there
- Tip 2: Understanding potential audience size for a Target offer is a requirement for choosing your segmentation wisely.
EMEA
To see all the EMEA Rockstars in action, watch the full session recording below.
Till Buettner, DHL
- Tip 1: Prop-pathing with Analysis Workspace Flow
- Tip 2: Self-explanatory dashboards in Excel or HTML
Andreas Dierl, adlytics
- Tip 1: Connecting the Dots
- Tip 2: Marketer meets API Explorer. Get the cheat sheet
Andrew Wathen, Nationwide
- Tip 1: Simplify & maximise efficiency with Analysis Workspace
- Tip 2: Standardise analysis components
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