This month, we honor the people and organizations that drive health equity by connecting communities to high-quality, culturally conscious care.
This National Minority Health Month (NMHM), we are raising awareness about racial health disparities and celebrating the leadership and innovation in communities of color to address them. This toolkit contains social media copy and creative assets to share messages of collective impact to drive racial health equity, including:
- Relevant hashtags and handles
- Shareable and customizable assets
- Suggested and customizable social copy
How to Join the #NMHM Conversation
This toolkit is designed to spotlight your achievements and amplify your efforts in building healthier communities. We encourage you to utilize these resources to celebrate your impact and the collective progress toward our shared goal. Join us using the hashtags below:
- #NMHM
- #NMHM2024
- #HealthEquity
Tag Johnson & Johnson in your posts using the following social media handles:
Download a customizable graphic and add your organization’s logo to amplify our collective work
To add your organization’s logo:
- Download the pre-made, customizable PPT graphic below
- Open the PPT file
- Add your organization logo to the right of J&J
- Save and share!
Selfie Video #1: Celebrate #MNHM2024 with the Health Equity Community
Download the video below to include in your posts.
Suggested copy:
- A community-centered approach to care is essential to advance access to high-quality, culturally conscious care. This #NMHM24 our community shares keys to unlock #HealthEquity across the U.S. [attach video]
Selfie Video #2: Celebrate #MNHM2024 with the Health Equity Community
Download the video below to include in your posts.
Suggested copy:
- Health workers are paving the way to a world without health disparities by improving access to high-quality, culturally conscious care. This #NMHM2024, hear what inspires our community of innovators to advance #HealthEquity, from @JNJHealthEquity: [attach video]
Share Messages About Your Organization's Impact
Use the graphic and copy below to share your organization's work by including your website link in the post. We encourage you to add your organization’s logo to the graphic to amplify your partnership.
Suggested X/Twitter Copy:
- FACT: In some areas, Black Americans live an average of 10 years fewer than white Americans. Racial and social inequities are a public health threat that must be addressed. This #NMHM2024, learn about our work to eliminate health inequities: [insert link to your website] [attach graphic]
Suggested Instagram Copy:
- FACT: Indigenous Americans live 4.4 years less than the U.S. general population and, in some areas, Black Americans live an average of 10 years fewer than white Americans. Racial and social inequities are a public health threat that must be addressed. This #NMHM2024, learn about our work to eliminate health inequities at the link in bio. [insert the link to your website in your bio] [attach graphic]
Suggested LinkedIn Copy:
- Indigenous Americans live 4.4 years less than the U.S. general population and, in some areas, Black Americans live an average of 10 years fewer than white Americans. We stand with our community to affirm that the color of your skin should not determine your health outcomes or access to quality care. This #NMHM2024, learn more about our work to eliminate health inequities: [insert link to your website] [attach graphic]
Suggested Facebook Copy:
- FACT: Indigenous Americans live 4.4 years less than the U.S. general population and, in some areas, Black Americans live an average of 10 years fewer than white Americans. We stand with our community to affirm that the color of your skin should not determine your health outcomes or access to quality care. This #NMHM2024, learn more about our work to eliminate health inequities: [insert link to your website] [attach graphic]
Share Messages About Community-Centered Care Advancing Health Equity
Download the graphics and link to the new J&J Global Health Equity platform. We encourage you to add your organization’s logo to the graphics to amplify your partnership.
Suggested X/Twitter Copy:
- Community-centered care is essential to address the alarming state of racial health disparities in the U.S. We are proud to work alongside @JNJGlobalHealth to promote health equity by connecting communities to care. Learn more this #NMHM2024: jnj.com/healthequity [attach graphic]
Suggested Instagram Copy:
- Community-centered care is essential to address the alarming state of racial health disparities in the U.S. today. We are proud to work alongside @jnjglobalhealth to promote health equity by connecting communities to care. Learn more about our efforts at the link in our bio. [link to jnj.com/healthequity in bio] [attach graphic]
Suggested LinkedIn Copy:
- Community-centered care is essential to address the alarming state of racial health disparities in the U.S. today. We are proud to work alongside @Johnson & Johnson to promote health equity by connecting communities to care. Learn more about our efforts this #NMHM2024: jnj.com/healthequity [attach graphic]
Suggested Facebook Copy:
- Community-centered care is essential to address the alarming state of racial health disparities in the U.S. today. We are proud to work alongside @JNJ to promote health equity by connecting communities to care. Learn more about our efforts this #NMHM2024: jnj.com/healthequity [attach graphic]
Share Information About Racial Health Disparities
Select from the graphics below and use the copy to raise awareness about health inequities. We encourage you to add your organization’s logo to the graphics to amplify your partnership.
Suggested X/Twitter Copy:
- This National Minority Health Month, [I OR we] recognize that community-centered care is essential to health equity and better health outcomes for communities. [I OR we] join @JNJGlobalHealth in highlighting the profound impact that racial and social inequities have on access to quality care. #NMHM2024 [attach graphic]
Suggested Instagram Copy:
- This month, we observe National Minority Health Month by shedding light on the barriers to quality health care access caused by racial and social inequities. [I OR We] join @jnjglobalhealth to prioritize community-centered care in order to improve health outcomes for communities of color and drive health equity. [attach graphic]
Suggested LinkedIn Copy:
- This National Minority Health Month, [I OR we] recognize that community-centered care is essential to health equity and emphasize its pivotal role in achieving better health outcomes for these communities. [I OR We] proudly stand alongside @Johnson & Johnson to shed light on the profound impact of racial and social inequities on access to quality healthcare. #NMHM2024 [attach graphic]
Suggested Facebook Copy:
- This National Minority Health Month, [I OR we] recognize that community-centered care is essential to health equity and emphasize its pivotal role in achieving better health outcomes for these communities. [I OR We] proudly stand alongside @Johnson & Johnson to shed light on the profound impact of racial and social inequities on access to quality healthcare. #NMHM2024 [attach graphic]