With over 30 years of experience as an award-winning Executive Creative Director, I've led the development of inventive brand identities, custom website UX, compelling video and photo productions, advertising across all media (digital, print, and broadcast), standout packaging design, and effective direct-response marketing.
Beyond creative, I've also managed new business development, project oversight, and client relationships.
Case Studies | Luxury Real Estate Developments
Turnberry Harbour / Luxury Waterfront Community. Services: Brand design + development / Photo shoot + video production – creative direction / Comprehensive custom website destination for marketing efforts / Print + TV advertising / Direct mail / Newspaper inserts / Print Collateral / Giveaway sales packages
Mangrove Bay / Luxury Waterfront Community. Services: Brand design + development / Photo shoot + video production – creative direction / Comprehensive custom website destination for marketing efforts / Print + TV advertising / Direct mail / Newspaper inserts / Print Collateral / Giveaway sales packages
BLYS / Luxury Apartment Community. Services: Project naming / Brand design + development / Brand guidelines + tone deck / Temporary signage / 2D and 3D renderings + floor plans / Website design / Print + digital marketing brochure package / Digital retargeting + email marketing campaign
Product Brand Development | Label / Package Design
Naples Olive Oil Company. Services: Brand design + development / Label + package design – for various product lines.
Luke Mineral Cosmetics. Services: Brand design + development / Label + package design / Comprehensive custom ecommerse website / Video + photoshoot creative direction + coordination / Print Collateral
Case Study | Luxury Retail
MH Fine Hardware / Retailer of luxury kitchen and bath plumbing, architectual hardware + lighting. Services: Complete staged company rebrand / Brand guidelines deck / Signage design + vehicle graphics / Website UX / Photo + Video production – creative direction / Ad campaigns (print + digital ) / Social media creation + management / Collateral redesign
Case Study / B2B Marketing
Business Development of Palm Beach County (BDB) / Public | private economic development organization Services: Brand development / Website development (Various Industry microsites) / National print + digital Campaign(s) / Expansive print collateral packages / Photo + Video production – creative direction / Direct mail