Be part of the Adobe Pan-Pacific Creative Jam, a dynamic speaker series and design contest open to faculty and students alike.

The Adobe Creative Jam Challenge: How do students know when AI has been used to create content? How do we make sure AI-generated work is transparent, responsible, and engaging? Swinburne University (Australia) and San José State University (USA) challenge students to design a bold, clear, and engaging AI awareness campaign.

Speaker Series

Claudio Zavala Jr.: Empowering Student Voice with Responsible Generative AI

Learn how Generative AI in Adobe Express helps students develop creative and critical thinking skills for academic and professional projects—whether that’s for personal branding, storytelling, content creation, or digital campaigns.

Julio B. Soler: GenAI’s Impact on Creative Industries: Tools, Trends, and the Future of Innovation.

Generative AI is revolutionizing creative industries at an unprecedented pace, reshaping how advertising, marketing, and entertainment professionals approach content creation. In this session, we’ll explore the top AI tools driving this transformation, from text-to-image generators like Midjourney to advanced video tools like Runway ML. We’ll also look ahead at emerging AI innovations and discuss how businesses and creatives can adapt to remain relevant in an era of AI-powered creativity.

Karin Fong: What If? Using AI as a concept development tool

Karin Fong is an Emmy Award-winning director and designer working at the intersection of film, television, and design. A founding member of Imaginary Forces, she is known for creating iconic title sequences, including Disney's Percy Jackson and the Olympians, and Marvel's Venom: The Last Dance. In this session, she'll discuss using AI to concept and brainstorm visual metaphors and style frames.

Caleb Ward: How AI is Changing Creativity

AI is revolutionizing creativity by expanding the boundaries of artistic expression, offering powerful tools that empower creators to bring their ideas to life in unprecedented ways. This presentation explores the history of creative exploration, the ethical responsibilities of AI-driven artistry, and the essential skills needed to thrive in this new era of innovation.

Vickie Moore: My journey to smarter, faster creativity as a branding designer.

In this session, Vickie will walk you through each step of her branding process, sharing how she incorporates AI to save time, enhance creativity, and deliver exceptional results for her clients. Whether you're a designer looking to optimise your workflow or a small business owner curious about AI’s role in branding, this talk is packed with insights you won’t want to miss!

Joshua Duttweiler: How to use AI to generate user instructions

I’ll share a project from my communication design class that explores AI’s ability to generate accurate user instructions. Through designing a comparative “how-to” booklet, students juxtaposed their own knowledge and methodology with AI-generated instructions, using a two-color risograph printing system to visually highlight the differences. This hands-on approach not only encouraged critical analysis of AI’s limitations but also equipped students with essential AI tools and workflows. Ultimately, the project aimed to foster confidence in using AI as a complement to human expertise rather than a threat to it.

Jason Porter: AI in Campaign Visuals and when to credit AI

Explore how to effectively use AI tools to create compelling visuals for campaigns. Learn how to craft strong prompts, influence composition and aesthetics, and apply design and photography terminology to refine AI-generated images. The talk will also discuss when to credit AI-generated content, offering a practical perspective on transparency in creative work. Whether you’re designing for marketing, advocacy, or storytelling, this session provides actionable insights to enhance your AI-assisted image creation process.

Ready to expand your knowledge?

Creative Jam Challenge

After an inspiring speaker series you will dive into the Adobe Creative Jam Challenge. Here is everything you need to know!

💡 Your Mission: Think AI is just for coders? Think again! Your challenge is to craft a visually stunning, interactive, and thought-provoking awareness campaign that educates and engages students on AI in digital content. Forget boring lectures, this is all about visual storytelling, and interactive design! Submission Deadline: March 28, 2025.

Questions? Contact us at tina.korani@sjsu.edu

How It Works:

• Get matched into international teams with students from both universities.
• Use Adobe Creative Cloud tools to bring your campaign to life.
• Submit your campaign video pitch + visuals by the deadline.
• Industry pros & Adobe experts review and select winners.