Biography
Leta Sobierajski is a New York-based graphic designer and art director known for her bold, colorful, and playful design work that blends graphic design, illustration, and photography. She has developed a unique aesthetic that fuses geometric shapes, vibrant color palettes, and surreal visual elements to create eye-catching, dynamic designs. Sobierajski's work often explores themes of abstraction, pop culture, and contemporary life, with a focus on creating visually engaging and conceptually interesting compositions.
"It is important of focus on yourself - to work towards something for you ", Leta Sobierajski
Design Style
Leta Sobierajski's design style is characterized by bold, colorful, and playful elements that fuse graphic design, illustration, and photography. Her work is often experimental, blending surreal visuals with geometric shapes, vibrant color palettes, and abstract compositions. She is known for her fearless approach to design, combining traditional design elements with unexpected twists to create visually engaging and conceptually thought-provoking works.
Her style emphasizes creativity and a sense of fun, with a strong focus on contrast and balance between different visual elements. Sobierajski frequently incorporates humor, pop culture references, and modern aesthetics, while maintaining an innovative and unique perspective. Her designs often evoke a sense of visual intrigue, offering new ways of looking at everyday concepts and objects.
Notable Works
Leta Sobierajski has worked on a variety of projects spanning branding, art direction, photography, and visual design. Some of her notable works include:
"Complements Project" – A collaborative series with her husband, Wade Jeffree, featuring surreal, exaggerated portraits of themselves in colorful and quirky compositions, exploring themes of relationships, identity, and humor.
Visual Identity for AIGA Eye on Design – Sobierajski created a bold and dynamic brand identity for AIGA’s design publication, incorporating vibrant colors and playful patterns.
Branding for Tate Modern's "Uniqlo Tate Lates" – A vibrant and engaging identity for the museum's monthly after-hours events, incorporating bold typography and abstract, energetic designs.
Work for Herman Miller – Sobierajski collaborated with the furniture brand, bringing her signature colorful and geometric aesthetic into campaign visuals.
Collaborations with Nike, Google, & Adobe – She has worked on various brand campaigns, blending her unique design sensibilities with commercial projects.
Her work often stands out due to its energetic compositions, experimental visuals, and a mix of graphic design with physical elements, making her a highly recognizable and influential designer.
Influence
Leta Sobierajski has influenced design by embracing bold, electric visuals that blend graphic design, photography, and set design. Her vibrant, surreal style contrasts with minimalism, inspiring a shift toward maximalism and mixed-media creativity. Projects like Complements encourage personal expression in design. Her work aligns with trends favoring bold visuals and human-centered branding, pushing designers to experiment and embrace individuality.