marketing report 2024 Claire Hewitt-Demeyer

overview

Claire's 2024 Season

Claire had an incredible 2023/2024 season, marked by the release of her film "Next Steps," participation in the Sister Summit, and 65 human-powered days in the backcountry, and over 100 total days on snow. As her audience grew, she had the privilege of collaborating with numerous brands and resorts to produce content and engage with their audiences.

Claire is increasingly focusing on larger film projects and human-powered adventures. Living in Lake Tahoe offers her year-round activities, enabling her to continually push the boundaries of her human-powered pursuits.

SOCIAL MEDIA SNAPSHOT

Instagram

Between February 28 and May 27 2024, Claire achieved the following:

296k+ IMPRESSIONS

75K+ ACCOUNTS REACHED

65% Male, 35% Female Audience

Top performing Posts

14.7K+ Plays

2.3K+ Engagements

51.8K+ Plays

2K+ Engagements

30.4K+ Plays

1.9K+ Engagements

More About Claire

Adventurer & Explorer

Claire Hewitt-Demeyer is passionate about exploring uncharted territories and the raw beauty of human-powered turns deep in the heart of the mountains. She strives for excellence in backcountry riding and aims to inspire individuals of all backgrounds to explore beyond the boundaries of the resort.

Professional Background

Claire is AIARE 1 & 2 certified and has completed a winter survival and Wilderness First Aid Responder course. Her primary objective for the 2024/2025 season is to expand her exposure through filming and seizing commercial opportunities.

BIPOC Advocate

As a member of the BIPOC community, Claire is dedicated to promoting diversity and inclusion in outdoor sports and adventure. She works to create opportunities for underrepresented groups to experience and enjoy the beauty of the backcountry, inspiring others through her own journeys and achievements.

Notable Projects & Media Exposure

  • Next Steps (Human Powered Film): Watch Here
  • Backcountry Magazine Photo Annual Issue 155: View Here
  • Tahoe Weekly Magazine – Cover Photo: View Here
  • Tahoe Quarterly Magazine - Article: View Here

Career Highlights/Awards

  • MVP for Weston Backcountry 2022-2023
  • Rookie of the Year Award for Weston Backcountry 2020-2021
  • Best Photo of the Year - Weston Backcountry 2020-2021
  • 1st Place - Rail Jam, Red Bull Butter Cup - Northstar Resort 3/26/11
  • 1st Place - Rail Jam, Mountain Dew Vertical Challenge - Steamboat 3/31/08
  • 1st Place - Rail Jam, On Course Rail Assault - South Lake Tahoe 11/19/11

Contact Information

  • Phone: 970-618-0329
  • Email: hewittdemeyer@gmail.com
  • Instagram: @wheres_claire_now
  • YouTube: Claire Hewitt-Demeyer

2024 BRAND PARTNERSHIPS

Weston Backcountry

Claire provided Weston with an abundance of engaging content for their social media platforms. Her wide influence and active lifestyle also gave Weston organic exposure across various platforms and mediums. After winning MVP for Weston Backcountry in 2022-2023 and the Rookie of the Year award in 2020-2021, Claire continues to deliver exceptional value to the Weston brand.

Posts from Claire + Weston's Instagram accounts

Tru Wild

This year, Claire partnered with TruWild to promote their natural supplements, a perfect match given her active lifestyle and commitment to maintaining a healthy body. She posted incredible action clips and collaborated with TruWild's Instagram account, offering their fans engaging content and associating the brand with her dynamic persona.

Claire's diverse activities and enthusiasm for sharing her lifestyle made this an ideal partnership, showcasing the synergy between her adventurous spirit and TruWild's health-focused products.

Instagram collaborations between Claire and TruWild

Flylow

Claire provided Flylow with a wealth of content for their channels, significantly boosting their presence with organic exposure across various platforms. Beyond showcasing their outerwear, she consistently displayed the Flylow logo on her board, helmet, hat, and t-shirt.

Her dedication to promoting the brand in diverse settings amplified Flylow's visibility and reinforced their association with her adventurous lifestyle.

Instagram posts from a variety of accounts
Instagram Collaborations between Claire and Flylow

Blackstrap

As a company in the snowboard world where products aren't always easily visible, marketing can be challenging. This year, Claire collaborated closely with Blackstrap to create content and stories that highlighted her various adventures.

Instagram collaborations between Claire and Blackstrap

ADDITIONAL DIGITAL Media

Backcountry Magazine Article

Next Steps

Summary + Future plans

For the 2024/2025 season, Claire's primary objective is to expand her exposure through filming and seizing commercial opportunities. Whether scaling new peaks or navigating challenging couloirs and chutes, venturing into uncharted territories fuels her passion. The raw beauty of human-powered turns deep in the heart of the mountains truly nourishes her spirit.

Above all, Claire aims to inspire not just fellow women, but individuals of all backgrounds to explore beyond the boundaries of the resort. Her journey involves progressing in backcountry riding and evolving into the best possible partner in the mountains. Striving for excellence in both aspects of her craft drives her to push her limits and embrace the untamed wilderness with unwavering determination.