Kentucky Athletics remains committed to building and sustaining championship level programs, educating student-athletes and competing at the highest level.
Please consider contributing to UK Student-Athletes through organizations like the 15 Club, ClubBlue/Commonwealth Causes, W1974 and Charities for Kentucky.
See the "BBNIL Difference" in how UK Athletics empowers Wildcats to build their brand and succeed in NIL now and in the future by watching the videos below and exploring the rest of BBNIL.com.
Kentucky prepares Wildcats to win athletic competition here and succeed at the next level.
Athletics Director Mitch Barnhart: "We wholeheartedly embrace our athletes’ ability to earn from their NIL and continue to do everything we can to empower them to succeed."
Head Football Coach Mark Stoops: "Our administration has worked really hard with us to get ourselves in a position where we can be successful."
You can support your favorite Wildcat by purchasing customized NIL gear at the UK Team Shop online.
Athletes are compensated for each sale in line with the group licensing model that 100 percent of the players in the NFL, MLB, WNBA and MLSPA participate in.
If you are interested in pursuing a student-athlete to promote your business/product, please check out the BBNIL Exchange.
The BBNIL Exchange a safe and easy-to-use portal to connect UK student-athletes with interested entities to make deals compensating for the use of their NIL.
Interested parties can register for the BBNIL Exchange now at ukathletics.com/bbnilexchange.
Want to learn more about the BBNIL Difference?
Hear from Wildcats in their own words discussing their NIL success stories by watching the videos below.