Alexis Strouse Bachelor's of Arts: Marketing, Information Systems & Decisions Sciences

I’m a creative strategist with a passion for marketing, branding, and digital storytelling. I thrive on turning ideas into impactful campaigns, blending analytical thinking with artistic vision to craft narratives that resonate.
Whether leading projects, collaborating with industry professionals, or pushing my skills to new heights, I bring adaptability, leadership, and an eye for design to everything I do.
Beyond my career, I’m deeply involved in my community, using my creativity to make meaningful contributions. With a strong resume, industry certifications, and an unstoppable drive to grow, I’m ready to leave my mark on the marketing world—one bold idea at a time.

Email: ALEXISSTROUSE11@OUTLOOK.COM

Phone Number: (714) 270- 9173

LINKEDIN

As a digitally savvy and data-driven marketing professional, I specialize in content marketing, SEO, and leveraging generative AI tools to boost campaign effectiveness. I'm creative, analytical, and highly adaptable, with hands-on experience in marketing technology and a deep interest in business innovation. Passionate about continuous learning and helping brands grow in the digital space while serving my community.

Certifications & Learning Paths

LinkedIn Learning Paths

Harnessing analytics, automation, and storytelling to drive smarter business decisions and elevate marketing success.

LinkedIn Learning Badges

Turning Knowledge into Action: Growth, Strategy, and Innovation

Learning never stops, and these LinkedIn Learning badges reflect my commitment to mastering the tools that drive modern marketing, analytics, and AI-powered strategy. From Business Analytics to Power BI and AI, each certification represents a step toward leveraging insights, automation, and data-driven decision-making. Whether optimizing marketing strategies, visualizing trends, or applying AI for predictive insights, I’m continuously sharpening my ability to create smarter, results-driven solutions—because growth is an ongoing journey!

Real-World Simulations

Digital Marketing Simternship

Successfully completed the Digital Marketing Simternship®, gaining hands-on experience in campaign management, keyword optimization, A/B testing, budget allocation, and KPI analysis. This immersive simulation sharpened my ability to optimize landing pages, interpret digital metrics, and make data-driven marketing decisions—essential skills for driving impactful online campaigns!

Market Research Simternship

Successfully completed the Market Research Simternship®, gaining hands-on experience in survey design, data analysis, consumer segmentation, and strategic recommendations. This immersive simulation sharpened my ability to interpret market trends, evaluate product development opportunities, and make data-driven decisions—essential skills for guiding impactful business strategies!

LAX Internship- Finance Department

Interning at Los Angeles International Airport (LAX) was a dynamic and immersive experience that allowed me to engage directly with the complexities of airport operations. From optimizing operating systems to collaborating with financial managers on critical project improvements, I had the opportunity to contribute to high-impact initiatives that enhanced efficiency, streamlined workflows, and strengthened organizational performance. Working in such a fast-paced environment deepened my problem-solving skills and ability to navigate real-world business challenges.

A Transformative Experience

This internship was more than just a professional learning opportunity—it was an exhilarating deep dive into operational strategy, critical analysis, and collaborative problem-solving. With hands-on exposure to process optimization, data management, and financial planning, I developed a keen ability to assess challenges and implement effective solutions. I’m eager to bring this passion, expertise, and adaptability to future professional endeavors, ready to make a meaningful impact wherever I go.

Key Takeaways & Skills

Operational System Optimization – Designed and implemented efficient operating systems, enhancing accessibility and workflow efficiency across departments.

Process Improvement & Strategic Planning Identified key areas for improvement within departmental operations, streamlining processes for increased productivity and effectiveness.

Financial Collaboration & Project Development Worked closely with financial managers to refine and enhance project strategies, ensuring seamless execution.

Problem-Solving & Innovation Played a pivotal role in troubleshooting project grant application issues, offering innovative solutions to overcome challenges.

Stakeholder Engagement & Communication Built strong professional relationships, facilitating effective communication and problem resolution across various teams.

Course-Based Projects

Bringing Ideas to Life: Design, Data, and Strategy I thrive on creating intuitive experiences and uncovering meaningful insights. From designing user-friendly wireframes to analyzing music data trends, I apply curiosity, precision, and a user-centered approach to every project. My UI/UX wireframe sharpened my ability to craft seamless, business-aligned interfaces, while my data analysis project revealed the patterns behind song success using predictive modeling. At the core of my work is a passion for connecting technology with human experiences—turning ideas into action and making innovation tangible.

User Interface Design for Hotel Automation System

UI/UX Wireframe Project- Hospitality System: I created this wireframe using draw.io as part of a hotel automation system project. The design focuses on usability, clarity, and efficient navigation, showcasing the Room Booking screen where users can search availability, filter results, and complete bookings. I applied UI design principles and emphasized a clean, intuitive layout. This project strengthened my skills in user-centered design and digital prototyping, with a focus on aligning interface functionality to business needs.

Data Visualization: Analyzing Billboard Song Trends

Visualizing key audio features and their impact on chart performance using XLMiner and data mining techniques.

As part of a data analysis project, I designed a series of charts to explore how audio features—such as energy, virality, and danceability—correlate with a song’s peak position on the Billboard charts. Using XLMiner, I applied data mining techniques including regression and classification models to identify predictive relationships.

The visualizations helped highlight: The positive correlation between danceability and chart success. How viral reach (measured through TikTok-related metrics) plays a strong role in song popularity. The relative influence of energy levels compared to other features. This project strengthened my skills in data storytelling, predictive modeling, and creating insightful, presentation-ready visualizations that support evidence-based conclusions.

This bar chart reveals how deeper CART models lead to increased Mean Squared Error (MSE), highlighting the importance of finding the right balance between complexity and accuracy in predictive modeling. As max depth increases, the MSE rises—showing signs of overfitting. This analysis reinforces the importance of tuning hyperparameters for optimal performance when using classification and regression trees!
Every viral hit has a secret formula—data mining helped me uncover it! This project strengthened my ability to translate complex datasets into actionable trends, revealing how factors like TikTok influence and danceability drive chart dominance.
How do song features like energy and virality shape a track’s rise? My project used regression models and classification techniques to visualize these patterns, offering valuable insights for music analytics, marketing strategies, and predictive modeling.

Beyond The Classroom: Passion, Purpose, & Creativity

Exploring Community, Wellness, and Innovation

Beyond my academic and career interests, I am deeply committed to making a positive impact and leading a well-rounded, purpose-driven life. One of the most meaningful experiences I’ve had was volunteering at the Special Olympics hosted at Cal State Fullerton. Supporting such an inspiring event reinforced my passion for inclusivity, community engagement, and the transformative power of sports.
Creativity fuels much of what I do—I love building and designing DIY furniture, exploring hands-on arts and crafts, and finding new ways to bring ideas to life. I’m also an advocate for health and wellness, constantly exploring how movement, mindfulness, and holistic living can elevate daily life.
An avid animal lover and outdoor enthusiast, I find energy and inspiration in hiking trails, connecting with nature, and spending time with cats, dogs, and animals of all kinds. These passions keep me grounded, energized, and always striving to bring heart, focus, and enthusiasm into everything I pursue.

Creative Expression & Passion Projects

Baking & Artistic Creations

Designing and decorating custom baked goods brings my artistic vision into edible form. From intricate piping to bold color palettes, each creation is made with precision and passion. At work, I transform blank boards into beautifully designed displays, merging creativity with functionality to enhance the customer experience.

Harry Potter Diamond Art Poster

One of my most intricate projects is a Harry Potter poster adorned with 15,996 diamonds, requiring 22 hours of meticulous attention to detail. This piece reflects my dedication to craftsmanship and creativity.
Painting is more than just a hobby—it's a way to bring imagination to life, experiment with color and texture, and express emotions through art. Whether working on a structured piece or creating abstract designs, I find inspiration in every brushstroke.

Activity & Outdoor Explorations

Active Lifestyle & Passion for Explorations

Movement and activity fuel my energy and keep me engaged. I find inspiration outdoors, whether hiking, walking my dog, playing golf, or refining my technique in disc golf. The challenge of navigating different courses and terrains teaches patience, strategy, and adaptability. My passion for sports extends beyond outdoor activities, with a strong interest in soccer, pickleball, Formula 1 racing, and hockey. Each sport reflects a different aspect of teamwork, skill development, and competitive spirit, making them an exciting part of my life.

Credits:

Created with Adobe Express