Auravision offers a comprehensive AR solution designed to elevate the fan experience at live sporting events. The two primary components of this solution are the Auravision Illumena Pro AR Glasses and the Auravision App, both working together to deliver real-time data, player statistics, and interactive features directly to users.
What Are They?
The Auravision AR glasses, known as Illumena Pro, are designed to enhance live sporting events by projecting real-time data directly into the user’s line of sight. These sleek, lightweight glasses provide users with live statistics, player information, and game data, all while maintaining a comfortable fit ensuring it can be worn throughout an entire game without any irritation. The glasses are equipped with high-definition projection technology and advanced sensors, allowing users to see crucial details about the game without looking away from the action.
How Do They Work?
The glasses feature a simple interface that lets users toggle between various data overlays, such as player stats, game scores, and tactical insights. This ensures fans are fully immersed in the live event while also receiving additional layers of context and analysis, making for a more engaging and informed viewing experience. The glasses include a built-in camera for capturing key moments from the user’s perspective. A brightness/opacity knob allows users to adjust the clarity of the AR overlay, customizing their viewing experience based on lighting conditions. Users can toggle the overlay between one or both lenses, providing flexibility depending on personal preferences. To assist with navigation and access to features, a voice assistant is integrated, enabling users to control the glasses hands-free while still enjoying the game.
Illumena Pro Renders
What Is It Used For?
The app allows fans to customize the type of information they want to see, from player stats and game analytics to live scoreboards and replays. With its intuitive interface, the app gives users the flexibility to dive deeper into game details and monitor multiple aspects of the match, all at their fingertips. It ensures that users can tailor their experience, choosing to focus on specific players or strategies while staying connected to the live action. In addition to being an information hub, the Auravision app acts as a control center for the AR glasses. It enables users to adjust key settings like brightness, opacity, and lens modes, making it easier to personalize the visual experience in real time.
In the competitive landscape for Auravision, understanding the market is crucial to identifying both opportunities and challenges. Competitors are entities offering similar products or services, aiming to capture the same target audience. The competition within the AR and sports technology space is evolving, with many companies striving to blend immersive tech with live sporting experiences. Some competitors may focus on Augmented Reality integration, while others emphasize on data analytics or fan engagement. Analyzing this competition allows Auravision to refine its own offerings and carve out a distinct niche in the market. This chapter will explore the direct competitors Auravision faces, outlining their strengths and weaknesses in relation to Auravision’s products.
Direct Competition
While competitors like Vuzix Blade and Google Glass provide AR glasses with similar capabilities, such as real-time overlays and hands-free controls, they are more generalized in their applications across industries, whereas Auravision focuses specifically on enhancing the live sports environment. Auravision also distinguishes itself by offering a rental model that makes its Illumena Pro glasses more accessible for stadium use, whereas competitors tend to sell their products at higher prices for a broader range of uses.
Auravision is more than just an innovative tech product—it taps into the growing trend of blending sports, technology, and fan engagement. As live sporting events become increasingly interactive, fans seek ways to deepen their connection to the games they love. Whether it’s real-time player stats, in-depth game analysis, or immersive experiences, Auravision aligns with the cultural shift towards data-driven engagement. Sports enthusiasts, like Sarah, who thrive on instant information, and tech-savvy users like Rob, who push for new ways to experience entertainment, reflect this demand for a more interactive viewing experience. Auravision embraces this cultural evolution, offering tools that enhance the way fans consume and experience live events, making sports more personal, dynamic, and connected.
Auravision’s visual strategy is designed to present a cohesive and powerful brand identity that resonates with its audience. This approach is rooted in clear, well-defined visual elements that reflect Auravision’s innovative nature and commitment to enhancing the live sports experience. From the logo’s evolution to the precise usage of typography and colors, every detail is considered to maintain consistency across all touchpoints. Whether through merchandise, digital interfaces, or promotional materials, Auravision’s visual strategy ensures a unified and recognizable presence that strengthens the brand’s impact in the market.
Initial Logo Progressions- Spring 2024
Logo Concept
The Auravision logomark is a combination of a twinkling star and a Isotoxal star.
An isotoxal star is a type of polygon where all of its edges are symmetrical and evenly spaced, giving it a uniform, balanced appearance.
Primary Logo
This logo is a combination of two elements, the brand icon and wordmark alligned vertically.
Secondary Logo
This logo is a combination of two elements, the brand icon and wordmark alligned horizontally.
Primary Logo Variants
These are alternate colored versions for Auravision’s primary logo. A gold variant of the logo can also be used as needed.
Secondary Logo Variants
These are alternate colored versions for Auravision’s secondary logo. A gold variant of the logo can also be used as needed.
Logo Clearspace
The primary logo, secondary logo, and icon must have a clear space equal to A unless otherwise stated, around all sides of the logo for visibility.
Logo Minimum Size
Establishing a minimum size ensures that the impact and legibility of the Auravision logo isn’t compromised. The primary and secondary logo should never be smaller than the size listed below.
Auravision Instagram Page
Auravision Icon
The Auravision icon is a shorter version of the logo. While the Auravision icon can exist without the wordmark, the wordmark should never exist without the icon.
App Icon
The Auravision app icon helps users recognize the Auravision app within the app store and on their mobile devices.
Color Palette
The consistent use of brand colors is essential for effective brand recognition. Auravision should always be represented in these colors.
Type Kit
The brand communications use these two typefaces and their family members: Quadrat and Proxima Nova.
Patterns
The Auravision pattern is a stripped down version of the main logo icon repeated in various Auravision branded colors, in random succession around the background.
Design Element
The main design element of Auravision is the stripped down version of the main logo icon repeated in the companies colors and arranged in an encapsulating curve.
Starvin The Mascot
Our little star mascot “Starvin“ is always on the lookout, just like Auravision— bright, curious, and ready to enhance your experience in every moment.
Starvin Variations
These are the select variations “Starvin”, Auravisions mascot, can take.
Auravision’s marketing strategy is designed to connect deeply with its diverse audience by showcasing the transformative power of its products in enhancing live sports experiences. The goal is to engage both sports enthusiasts and casual viewers alike by illustrating how Auravision’s technology can elevate their viewing experiences. The strategy tailors its approach to different audiences—leveraging digital platforms to reach tech-savvy individuals and using on-site promotions to engage fans at sporting events. By utilizing a variety of marketing channels, from social media campaigns to in-stadium promotions, Auravision ensures that its message is consistent and compelling, highlighting the innovation and ease of use that set it apart from the competition.
Instagram Marketing
Auravision branded instagram carousel posts showcasing our new product!
Bus Stop Marketing
The Auravision bus stop poster showcases the ease and usefulness of our glasses, comparing them to the “flip of a switch”. This analogy shows how easy it is to see the difference and illuminate your reality!
Guerilla Marketing
In this Guerilla Marketing campaign by Auravision, the scene taking place shows the power of Auravisions new Illumena Pro Augmented Reality glasses making this seemingly boring Auravsion roadside advertisement into an immersive experience showcasing the glasses AR capabilities.
Auravision Business Cards
User Generated Content
Auravision encourages its users and fans to partake in our contests and create their own content using Auravision hashtags!
Glasses Features
Auravisions Illumena Pro AR glasses showcasing it’s features
Promotional Billboard Poster
Marketing billboard for Auravision’s Illumena Pro augmented reality glasses.